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International Symposium

Heritage Impact 2005
Socio-economic impact in cultural heritage
Royal Pavilion Palace, Brighton, UK
7 - 8 July, 2005

Organised by the European Commission's EPOCH Network of Excellence and the
University of Brighton, Heritage Impact 2005 is an opportunity for
practitioners in the heritage field, policy makers and academics to share
the latest thinking on research direction and to consider strategies for
improving and evaluating socio-economic impact in the cultural heritage
sector.

*  Speakers from across Europe will present to the Symposium on the core
issues of measuring impact, education, policy and the impact of
information technology at heritage sites.

*  The comprehensive documentation provided will review techniques used to
analyse impact and value at cultural heritage sites.

*  Examples and case studies will be examined, including practical examples
of how heritage can be used to increase positive impact and
outcomes.

*  Methodologies used to assess impact at heritage sites will be reviewed,
and the role that information technology can play in the impact of
cultural heritage sites will be considered.

*  The Symposium aims to produce firmly practical outcomes that will
support practitioners in the cultural heritage sector.

The International Symposium is intended for practitioners in the heritage
industry, heritage site managers, policy makers, consultants and academics
in the fields of heritage, cultural heritage economics, and economics.


HERITAGE IMPACT 2005 PROGRAMME

Thursday July 7, 2005

13.30-17.30 Keynote session

Introduction to heritage and impact
Kate Clark, Deputy Director of Policy and Research, The Heritage Lottery
Fund

Economic impact studies and the work of English Heritage
John Dawes, Economist, English Heritage

In recent years economic studies have been increasingly used as a tool to
measure value, benefit and impact at cultural heritage sites. In this
presentation John Dawes considers this phenomenon and looks at how English
Heritage have studied economic impact and benefit at various sites across
the country.

Measuring the economic impact of the British Library on the UK economy Dr
Caroline Pung, Head of Strategy, British Library

The British library is one of the world's principal research libraries. It
is a major repository of written cultural heritage from Britain and the
world. But just how much value does the British Library add to the UK
economy? In this presentation Caroline Pung considers how the Library went
about demonstrating their value, and communicating that value in a
meaningful way. The questions considered include; how much value, in
monetary terms, does the Library add to the nation as a whole? What
benefit does the Library bring relative to the funding it receives? What
would be the economic impact if the Library ceased to exit?

Emerging impact perspectives: the Royal Pavilion Palace, Brighton, UK
Jim Mcloughlin, Babak Sodagar and Jaime Kaminski, Heritage Impact Research
Group, Brighton Business School, University of Brighton

Since the 1780s the Royal Pavilion has been an iconic image synonymous
with Brighton. The presence of the Palace has also exerted a strong socio-
economic influence over the city. This presentation will evaluate socio-
economic impact from a process perspective drawing on the results of a
stakeholder analysis.

Evening reception at the Banqueting Hall, Royal Pavilion Palace, Brighton


Friday July 8, 2005

9.00-13.00
Policy decisions and cultural heritage impact
Professor Ilde Rizzo and Anna Mignosa, University of Catania, Italy

The socio-economic impact of any project varies according to how policy-
making is implemented, which instruments are chosen, which level of
government is responsible, which stakeholders are involved, which
objectives are sought (conservation, re-use, education, etc.). This paper
focuses on these differences in order to provide an exemplification of the
various issues that can be faced when assessing the socio-economic impact
of heritage projects, as well as the best methods to assess this impact.

The educational impact of ICT-mediated cultural heritage experiences
Franca Garzotto, Politecnico di Milano, Milan, Italy

One of the key outcomes and impacts of cultural heritage is education. It
is becoming apparent that the application of technology can be a means of
increasing the positive nature of this impact. This presentation will
consider how the educational impact has been achieved using technology and
how this could be measured.

The socio-economic impact of the archaeological centre at Ename, Belgium
Daniel Pletinckx, Coordinator of New Technologies, Ename Centre for Public
Archaeology, Belgium

The Belgian town of Ename in Flanders has its origins in the tenth century
as a fortified settlement on the borders of the Holy Roman Empire. Over
the centuries the strategic significance of the town decreased and an
abbey was constructed, this was destroyed in the sixteenth century. This
presentation will consider how the town of Ename has exploited its
archaeological and historical resources, and what effect this has had on
the town. In recent years Ename has become a centre of technological
excellence. Consideration will be given to the role of technology at the
cultural heritage sites in Ename.

Cultural heritage and the emerging experience economy
Professor Peter Burns, Professor of Tourism, Centre for tourism policy
studies (CENTOPS)

Despite significant investments in IT by various levels of government in
cultural heritage sites, monuments and museums, only a few of them have
proved to be of clear social benefit to the community. Thus the case for
clearer and more effective ways of investigating socio-cultural impacts is
made. In this presentation Peter Burn's provides an overview of the
critical issues that arise from the commercial exploitation of heritage
followed by a tentative model on the future shape of tourism and some
suggestions for a hybrid approach to be used for investigating socio-
cultural impacts at cultural heritage sites.

Don't count on it: impacts of heritage development
Professor Gregory Ashworth, Professor of Heritage Management and Urban
Tourism, University of Groningen

Heritage may confer many economic, social and political benefits upon the
places where it is developed but don't count on it because these benefits
are not automatically endowed. There are many well publicised cases of
success, but don't count on it, because there many unpublicised cases of
failure. There are economic, social and political winners in heritage
development. However there are also losers. Heritage may be your economic
salvation, your legitimisation of government, your route to social
cohesion and inclusion, your recognisable and acceptable place brand and
your foundation for local civic consciousness and self-confidence.
However, don't count on it.


Round-table discussion

The Symposium will close with a roundtable discussion. The issues covered
in this Symposium will cover the fields of heritage, economics, and policy
directions. The roundtable will allow participants to assimilate the
various strands and discuss issues they consider important in the field of
heritage impact.
The following key questions will be answered and concepts reviewed:
- How can heritage be used to increase positive outcomes and impact?
- What role can information technology play in the impact of cultural
heritage sites?
- How can educational impact be measured?
- What methods can be used to measure socio-economic impact?
- Are economic studies of cultural heritage sites always the best means of
measuring impact?

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Heritage Impact 2005 is taking place in the delightful surroundings of the
Royal Pavilion Palace in Brighton. Delegates are invited to attend an
early evening drinks Reception in the Banqueting Hall of the Royal
Pavilion on 7 July.  An informal dinner has also been arranged to follow
the Reception to allow delegates to continue their discussions in the
relaxed setting of a local Italian restaurant.

A copy of the brochure, which includes registration details, is attached
and the website details can be found below.
If you have any queries regarding the Symposium please contact the
Registrar at [log in to unmask] or by phone on: + 44 (0)1273 642468.

Attendance fee:
£160.00 Standard (before 07/06/05)
£140.00 EPOCH members
£ 90.00 Students

We look forward to welcoming you to Brighton.

Yours sincerely,
The Organising Committee
Brighton Business School