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The elephant in the room:
bringing innovation into RFID
Can we continue to develop RFID applications as technology push and contend with the consequences, or do we create something innovative?
In this half day seminar, Rob van Kranenburg and Gill Wildman explore the space for opportunity-creating, human-centred innovation in RFID applications.
Tuesday 22nd March 1.00 - 3.30pm
Design Council, 34 Bow Street, London WC2E 7DL
£30 before March 10th, £60 after March 11th
Further details: [log in to unmask]
We know that businesses are faced with challenges in bringing new technologies into their products and services to create new sources of value. But is tagging and inventory tracking all it can do?
Current RFID pilots appear to be merely technology push - not innovation driven development - missing new business opportunities in products and services that could delight customers and inspire staff.
It's like there is an elephant in the room, and no-one has noticed it.
It's no doubt that RFID has the potential to be a paradigm-shifting technology.
Often such technologies demand a change in behaviour from not only the user but also the business or organisation implementing it. Just look what happened with computing and the web.
There are some great lessons from previous technology paradigm shifts that we can access now.
The challenge for us is do we continue to develop RFID applications with this technology push approach, or do we utilise the knowledge that already exists to create something entirely new, creating wider and more substantial benefits?
We are holding a seminar on why innovation in RFID needs new approaches and methods. We would like to share with you why innovation driven RFID development can meet business needs and and create better services that can offer new opportunities to businesses and organisations.
Rob van Kranenburg and Gill Wildman are design and innovation consultants who have been extensively researching this area, identifying trends and pitfalls that are emerging. They have fresh insights into how people respond to new paradigms and extensive experience of bringing human-centred innovation into new technology developments.
The Elephant in the Room
Bringing innovation into RFID
A Plot/Resonance Design event
Venue: Design Council Conference Room
22nd March 2005
1.00pm - 3.30pm
Please complete our form to register for this event.
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