Hello Joe,
Your creative brief is great and would certainly make the tendering and
indeed production process more efficient.
As you suggest, we always work to a payment schedule based on project
deliverables. I would suggest that it make take a little longer to reach
the prototype stage and therefore these terms may need to be tweaked. Also
we would hope to receive final payment upon installing the application
within the museum. Perhaps a 'support/maintenance' agreement could be put
in place for the first 3 months in case of any issues?
We always work the same production methodology, with slight adjustments
depending on the nature of the specific project.
Stage 1 - Pre Production & Planning (the most important stage)
Stage 2 - Content Creation
Stage 3 - Look and Feel
Stage 4 - Prototype Production (one leg of application to test concept)
Stage 5 - Beta Disc
Stage 6 - Focus Group testing (if applicable)
Stage 7 - GoldMaster Disc and onsite Installation
I would suggest that the example timetable might be tweaked slightly. The
following may be too detailed but hopefully you can extract some of it:
Week Event
1 Client issues creative brief to the contractor
3 Contractor pitches proposal to client
4 Client accepts proposal and issues a contract
5-6 Pre production - planning meetings, production schedule, roles &
responsibilities, outline plan, details of prototype, technical spec etc all
agreed.
7-8 Content for prototype prepared by client and approved internally
8-9 Look and Feel - contractor prepares 2-3 creative concepts. Presented
and reviewed by Client. Final version signed off for production. Content
for prototype supplied by client.
10-13 Contractor builds prototype & delivers to client for review
13/14 Client tests prototype exhibit with visitors
15 Client feeds back results from visitor testing to contractor.
15 Client delivers remaining final written content and media such as
images/pictures to the contractor
16-20 Contractor builds and delivers BETA version of the exhibit to client
21 Client tests BETA version of exhibit with visitors
22 Client feeds back results from visitors testing to contractor
23 Contractor delivers final version to client
23 Client tests final version for quality and reliability (robustness)
- would suggest that this should also be incorporated during week 21.
24 Contractor makes any changes needed by robustness testing
25 Client/contractor installs exhibit in the gallery
With kindest regards,
Tracey
Tracey Curtis
Senior Producer
[log in to unmask]
mPower Media
Corsham Media Park, Westwells Road,
Corsham, Wiltshire SN13 9GB
T: 01225 719937 http://www.mpowermedia.uk.com
Experts in Interactive Digital Media
> From: Joe Cutting <[log in to unmask]>
> Reply-To: Museums Computer Group <[log in to unmask]>
> Date: Tue, 28 Jun 2005 10:21:24 +0100
> To: [log in to unmask]
> Subject: Writing a creative brief for a museum exhibit
>
> Hello,
>
> I've noticed that a lot of museums and organizations want to commission
> computer exhibits for their galleries but have trouble putting together a
> brief to send out to contractors.
> Putting together a good brief is the first stage in getting a good exhibit
> so I've put together some guidelines on what you need to put in a brief and
> what to leave out.
> You can see them at
> www.joecutting.com/creativebrief.html
>
> I'd be really interested to know if these guidelines reflect other people's
> experiences, so send your comments to the list and I'll try and incorporate
> them into the guidelines.
>
> Hope you find this useful.
>
> Best Wishes
>
> Joe
>
>
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