*************Apologies for cross posting*****************
We have a few places left on the following course:
Writing for the web - writing text that people will read Do you want to
write web content that works both for external websites and the intranet?
Your website is your company's calling card so your words have got to hook
the user. This course will teach you how to communicate more effectively
with your customers online. It will also help you to write for your intranet
so that it empowers your employees and guarantees your company greater
long-term success.
programme
topics covered include:
* writing for the web - the fundamentals
* overview of what the experts have to say
* review of good digital writing based on clients' needs
* what's your story and how will you tell it?
* building up the audience
* structuring content on the web
* heads, subheads, standfirsts and caption-writing
* summaries - content that sticks
* writing for different levels of interest
* less is more - edit, edit, edit
* be human and take pleasure as you tailor your prose
speaker
Maud Hand
who should attend?
Anyone who has to or would like to write content for the web. It's also
useful for anyone responsible for external and internal communications in a
company. No previous experience in writing is necessary - 'if you can talk,
you can write'. Participants will, however, get most out of the day if
they've spent some time on the internet and are familiar with windows.
course fee
£325.00 + VAT (£381.88) includes buffet lunch and refreshments
Please contact Jacky Berry if you are interested in attending this course or
please fill in the booking form attached to this link
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr689
Kind regards
Jacky
Jacky Berry
Training Manager
TFPL Ltd
17-18 Britton Street
London EC1M 5TL
T: +44 (0)20 7251 5522
F: +44 (0)20 7490 4984
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www.tfpl.com <http://www.tfpl.com/>
TFPL Ltd 17-18 Britton Street, London, EC1M 5TL
Tel + 44 (0)20 7251 5522 Fax + 44 (0)20 7251 8318
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