There are still some spaces available on this workshop.
Please contact me for registrations or further details.
CILIP University College and Research Group (London) present:
MARKETING -GIVES YOUR LIBRARY WINGS!
-a workshop with Antony Brewerton
Thursday 9th June 2005
Institute of Commonwealth Studies, University of London, 28 Russell Square, London WC1B 5DS
Do you think marketing is all about selling something to someone who doesn't really want it?
Do you think PR is for the likes of politicians and pop stars but not for you?
Well think again.
During his workshop, Antony Brewerton will explore why we all need to be involved in marketing the Library, its services and ultimately ourselves. He will consider the theories behind marketing and lead a workshop exercise to help you discover what effective and efficient marketing strategies can work for you ...and give your library wings!
Aim
· To aid colleagues in the mastery of marketing techniques, specifically
for the promotion of library and information units and their services
Objectives
· To consider the benefits of marketing
· To introduce theories of marketing and how they can be practically
adopted by the LIS professional
· To explore real-world opportunities for marketing library and
information services in an efficient and effective manner
ANTONY BREWERTON
Antony is Subject Team Leader (Arts, Social Sciences & Health Care) at Oxford Brookes University Library. He was previously at the University of Reading where (amongst other things) he co-ordinated Library PR and compiled the Library's successful entry in the LA/TC Farris Publicity and Marketing Awards. He has written and lectured on the image of librarians/the marketing of library services and was the Library Association's National Academic Co-ordinator for the last National Libraries Week. He is the Editor of SCONUL Focus and a member of the SCONUL Advisory Committee on Communications and Marketing. Most importantly, he is the Convenor of the Oxford Brookes University Library Marketing Group, the Group that won the CILIP: Chartered Institute of Library and Information Professionals/Emerald Public Relations and Publicity Award for a "promotional campaign with a budget under £500" for its imaginative Inspiration Campaign.
Programme
10.00 Introductions
Marketing -why we do not market
-why we must!
10.45 Break
11.00 Top tips for marketing your library
12.30 Lunch
13.30 Looking for inspiration? A library marketing case study
14.15 Activity
15.15 Break
15.45 Feedback
16.15 Closing comments
End
Cost: £25 incl VAT UC&R members, £30 incl VAT for non-members
Please book by sending details below to David Clover
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Invoice will be sent for payment
Marketing - Gives Your Library Wings - 9 June 2005
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