INTERNAL MARKETING FOR THE WORKPLACE LIBRARY &
INFORMATION PROFESSIONAL
21 February, London
Effective library and information work is not just about maintaining high professional
standards. Good work will not always be recognised. Why wait for your stakeholders
to notice you and the important value you create for your organisation? Alert
workplace library and information workers will make sure that they are noticed,
understood and valued. Internal marketing is the way to do this.
BENEFITS OF ATTENDING
This workshop explores effective ways to make an impact within your organisation
and to keep your service front-of-mind with those senior managers that matter.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
· recognised the importance of communicating value not cost
· tools and techniques to listen to the organisation's pulse
· learned how to formulate an internal marketing plan
· considered approaches to internal marketing communications
· tips on how to become indispensable
WHO SHOULD ATTEND?
Those library and information professionals who:
· need to keep their unit front of mind with internal stakeholders to ensure
continued support
· are solo library and information staff fed up with not being given the credit
they deserve
· are workplace library and information staff with some support from
stakeholders but who wish to capitalise on this further by employing
marketing techniques
WORKSHOP LEADER: TERRY KENDRICK
Terry Kendrick originally trained as a librarian and after a career in public libraries
moved into marketing planning in 1987. Since then he has worked on marketing
planning assignments in seventeen different countries for over fifty organisations -
private and public sector. He is an avid internal marketer within his client base
companies!
PROGRAMME
9.15 Registration and coffee
9.45 Welcome and introductions
9.55 The difference between internal marketing and selling
10.30 Understanding the value and costs you create
11.15 Coffee
11.30 Listening to the pulse of the client base and organisation
12.45 Lunch
1.30 An internal marketing strategy and plan: quick wins and strategic gains
Personal marketing and networking
Relationship marketing
3.00 Tea
3.15 Marketing communications with an internal user base
4.15 Making yourself indispensable: three key tips
4.30 Discussion and close
PLACES ARE LIMITED TO: 16
FEES:
CILIP personal members:
£200 plus VAT (£35.00) £235.00
CILIP institutional members:
£240 plus VAT (£42.00) £282.00
Non members:
£280 plus VAT (£49.00) £329.00
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the
Training & Development Department on 020 7255 0561, or post to: Training &
Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020
7255 0505, email [log in to unmask] or visit this workshop's web page at
http://www.cilip.org.uk/training/training/2006/mp/internalmarketingworkplace.
(Provisional bookings will be held for three weeks. A confirmed booking must be
received within this period or your place may be lost.)
BOOKING FORM:
I would like to book a confirmed place on INTERNAL MARKETING FOR THE
WORKPLACE LIBRARY & INFORMATION PROFESSIONAL, 21 February,
London
Title: ____________ First name: _________________
Surname: ____________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Email address: ________________________________
Tel___________________ Fax: __________________
Are you a CILIP member? YES __ NO __
Personal* __ Institutional __
* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
CILIP membership no: __________________________
Dietary/special requirements (sensory or physical)
___________________________________________
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PLEASE NOTE: cancellations received on the day will incur the full fee. If a
cancellation is received in the seven working days prior to the event, 50% of the fee
will be due.
CILIP keeps any personal information you supply for the purpose for which you have
provided it. It is not passed to other organisations unless this is made explicit when
you supply it or if we are legally required to do so. However the Institute may from
time to time wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the need arise.
CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Jodie Angel
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training
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