with apologies for cross-posting
Places are still available on this ALPSP seminar - please forward to any
colleagues who may be interested.
GOING GLOBAL - HOW SMALLER PUBLISHERS CAN OPERATE INTERNATIONALLY
London, 22 September (full day)
(http://www.alpsp.org/events/2005/GGP/default.htm)
This seminar will be of particular interest to management in small and
medium size publishers, as well as their specialist sales and marketing
staff. It will also appeal to those responsible for the editorial content
of journals and books
For the smaller publisher or learned society, the practicalities of selling
to a global audience can be daunting. Dealing with more complex and
unfamiliar global markets can be a real challenge.
PROGRAMME
10.15 Introduction from the Chair - EUNICE WALFORD, BMJ Publishing
10.30 What are the obstacles of doing more business overseas?
STEVE HALL, Blackwell Publishing
11.00 Coffee
Dealing with different territories – opportunities and challenges
11.30 North America - MIKE GROVER, Multilingual Matters
11.50 Asia - TONY O'ROURKE, Institute of Physics Publishing
12.10 The Middle East - BRIAN BERRY, Emerald
12.30 Europe - AREND KUESTER, Publishers Communication Group
12.50 Discussion
13.00 Lunch
14.00 Rights in the global market place - LYNETTE OWEN, Pearson Education
14.30 Making sure your content appeals to an international audience
ALEX WILLIAMSON, BMJ Publishing
15.00 Tea
15.20 Case Studies
The Royal Society of Chemistry – PHIL ABRAHAMS
CABI Publishing - CAROLINE McNAMARA
16.10 Discussion
16.30 CLOSE
BOOK ONLINE at http://www.alpsp.org/events/2005/GGP/default.htm or contact
me for further information.
with many thanks
Lesley Ogg
Seminars & Website Coordinator
Association of Learned and Professional Society Publishers
Email [log in to unmask]
Tel 01245 260571 Fax 01245 260935
www.alpsp.org
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