with apologies for cross-posting
GOING GLOBAL - HOW SMALLER PUBLISHERS CAN OPERATE INTERNATIONALLY
London, 22 September (full day)
(http://www.alpsp.org/events/2005/GGP/default.htm)
For the smaller publisher or learned society, the practicalities of selling
to a global audience can be daunting. Dealing with more complex and
unfamiliar global markets can be a real challenge. This seminar aims to give
practical advice on how to increase your global reach.
PROGRAMME
10.15 Introduction from the Chair - EUNICE WALFORD, BMJ Publishing
10.30 What are the obstacles of doing more business overseas?
STEVE HALL, Blackwell Publishing
11.00 Coffee
Dealing with different territories – opportunities and challenges
11.30 North America - MIKE GROVER, Multilingual Matters
11.50 Asia - TONY O'ROURKE, Institute of Physics Publishing
12.10 The Middle East - BRIAN BERRY, Emerald
12.30 Europe - AREND KUESTER, Publishers Communication Group
12.50 Discussion
13.00 Lunch
14.00 Rights in the global market place - LYNETTE OWEN, Pearson Education
14.30 Making sure your content appeals to an international audience
ALEX WILLIAMSON, BMJ Publishing
15.00 Tea
15.20 Case Studies
The Royal Society of Chemistry – PHIL ABRAHAMS
CABI Publishing - CAROLINE McNAMARA
16.10 Discussion
16.30 CLOSE
BOOK ONLINE at http://www.alpsp.org/events/2005/GGP/default.htm or contact
me for further information.
with many thanks
Lesley Ogg
Seminars & Website Coordinator
Association of Learned and Professional Society Publishers
Email [log in to unmask]
Tel 01245 260571 Fax 01245 260935
www.alpsp.org
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