Dear All
 
I hope that these events will be of interest: 
21 June 2005
Training Course: Design and Copywriting for Marketing
London (http://www.alpsp.org/training/tDCM210605.htm)
Design and copywriting are crucial elements in any marketing project, this
course will help you to understand how they interact so that you are able to
produce publicity materials with visual impact which also deliver the key
marketing messages.  For those new to marketing and those looking to refresh
their understanding and use of design in marketing communications.
29 June 2005
Training Course: Introduction to Copyright
London (http://www.alpsp.org/training/tITC290605.htm)
An introduction to copyright and how it is used. Participants will be helped
to understand the legal background, and to make sense of their own
organisation's contracts and licences.  For those with 1-3 years' publishing
experience in editorial, production or permissions functions, or more senior
people wanting an overview of the current position.   
 
5 July 2005
Training Course: Effective Journals Marketing
London (http://www.alpsp.org/training/tEFM050705.htm)
This course will bring marketers up-to speed with changing business models,
changing products, marketing research, changing organisations and will help
delegates extend their toolkit in the following areas: search engines, RSS,
OpenURL, interlinking, viral marketing.
 
13 July 2005
Training Course: Journals Production Process Management
London (http://www.alpsp.org/training/tJPM130705.htm)
This course provides a framework for measuring the effectiveness of your
journals production processes, for deciding how and where your processes
should be improved, and for planning and implementing process change. Course
Focus: Mapping your current processes - hints & tips, drivers for process
improvement - agreeing targets, measuring the effectiveness of a process,
deciding what to change, implementing process improvements - challenges and
recommendations, managing change - involving other people & departments,
case study.
15 September
ALPSP AGM and Annual Awards Dinner, Royal Society of Medicine, London
22 September
Seminar: Going global - extend the reach of your content
London
For most publishers to survive long term their publications need to be sold
and marketed to a global audience.  This seminar aims to give practical and
hands on advice on how to increase your global reach, deal with agents and
local reps.  It will also include a business update on emerging trends in
some of the key regions in the world.
18 November
Seminar: Making Your Content Pay: tailoring your business strategies to new
markets
London (http://www.alpsp.org/events/2005/MCP/default.htm) 
Electronic availability of content enables the publisher to exploit content
in various formats as well as opening up new perspectives for creating
revenue.  This seminar will give practical advice on how to find and exploit
these new business models 
28 November
ALPSP/SSP Seminar: Preprint repositories and their impact on publishing,
London      
 
 
Amanda Whiting
Training Coordinator
Association of Learned and Professional 
Society Publishers
email: [log in to unmask]
telephone: 01865 247776, fax: 01865 247617
www.alpsp.org <http://www.alpsp.org/>