*****Apologies for cross posting*******
Licensing Digital Content
25 January 2006, Venue: Said Business School, Oxford
This course is aimed at contracts, rights & licensing, sales & marketing and
library staff.
Overview:
What do you need in a digital licence and why? Licensing content has rapidly
become a key component of the academic publishing environment. This course
will outline the development of electronic licensing and how it relates to
primary product sales, secondary sales and copyright.
Learning Objectives - by the end of the course delegates will be able to:
Analyse and assess types of agreements from signed contracts to end user
click-through models; draft complex licences with skill and confidence;
resolve individual queries and problems (via group/tutor discussion).
Programme:
Types of licences and agreements
Model licences
National licences
Drawing up appropriate licences
'Must-have' clauses and why you need them
Applicable law
Usage statistics, perpetual access, interlibrary loan and authentication
provisions
Licensing relationships with customers
Who Should Attend:
Delegates should have a grasp of the copyright and legal framework (such as
provided by the ALPSP Introduction to Copyright course). It is aimed
primarily at delegates working with electronic licences and products. It
will therefore be suitable across contracts, rights & licensing, sales &
marketing and library liaison functions.
Previous delegate comments:
'Very well organised and structured'
Helen Barraclough, British Medical Journal
'Very useful to get an insight into the reasons behind policy as well as the
day to day practicalities'
Chris Payne, Oxford University Press
'Very good to meet and discuss issues with others with similar problems'
several delegates
Go to: http://www.alpsp.org/training/0601LDC.htm for an online booking form.
All of our 2006 courses are now online - www.alpsp-training.org
<http://www.alpsp-training.org/> . If you would like a 2006 brochure or
poster please let me know.
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