***Apologies for cross posting***
Places are still available on this course:
Introduction to Journals Promotion
London, 17th May, 2005
Tutor: Rachel Maund, Marketability
Venue: Kings Fund, Cavendish Square, London
Course Overview
This course is an introduction to the changing and challenging role of
promoting journals in today’s market. Expectations of Editorial Boards can
be high, and marketing staff need to be able to produce a plan, which is
impressive to editors, delivers results and is achievable. Delegates will
discuss a variety of promotional ideas and put them to the test by working
on a case study.
Course Focus
* The changing market for journals – overview of how libraries,
subscription agents, academics and publishers interact and the latest
market trends
* Marketing plans – key stages of planning and implementing a
promotional plan (setting objectives, identifying the market and appropriate
strategies)
* The marketing toolkit – what is available and when to use it
(direct mail, email, web, conferences, advertising, etc)
* Monitoring results and how to measure success
Who should attend?
Marketing Assistants, Marketing Executives, anyone new to the journals
marketing team, or as a refresher for those with 1-2 years experience.
What delegates will take away with them:
After attending this course delegates will have an up to date understanding
of the current market for journals and how to apply marketing theory in this
environment. Practical guidance will be given which will enable delegates
to construct and implement marketing plans and review the success of their
activities.
Course Fees
Full day including lunch (ex VAT): ALPSP members £290, SFEP individual
members £325, Non-members £410
For further information please contact Amanda Whiting, Training Coordinator,
email: [log in to unmask], tel: +44 (0)1865 247776
Register on-line at: http://www.alpsp.org/training/tIJP05.htm
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