R.R. Bowker’s Ulrich’s Resource Linker™ Now 
Enables Libraries to Link from Google Scholar

New Providence, N.J. – July 13, 2005 – R.R. Bowker, a leading provider of 
bibliographic information, today announced that users of its Ulrich’s 
Resource Linker tool for integrating library e-resources are able to link 
from Google Scholar to full-text content within their collections.

Google Scholar has attracted widespread attention since its launch in 
November 2004 as a breakthrough project to benefit academic and research 
libraries. The project allows Google Scholar users to link to electronic 
versions of journals accessible through library collections. Any library 
using OpenURLs and Google Scholar’s conditions can join the program at no 
cost to the library.

Ulrich’s Resource Linker (www.ResourceLinker.com) is a link resolver that 
enables library patrons to easily connect to a library’s serials holdings 
by following a few simple links. The product, which fully supports the 
official new NISO OpenURL 1.0 standard, is a fully hosted solution. This 
means that the library’s staff is not burdened with the set-up, 
maintenance and updating of a link server, nor are they tasked with 
keeping track of all of the URL and metadata changes in the various 
collections they hold in their catalogs. Moreover, Ulrich’s Resource 
Linker also provides COUNTER-compliant usage statistics for journals, a 
crucial feature for academic and research libraries.

“Google Scholar is one of the most exciting new projects impacting the 
academic and research library community,” said Boe Horton, senior vice 
president and general manager of the library division for New Providence, 
N.J.-based R.R. Bowker. “Ulrich’s Resource Linker is the ideal gateway 
that transports searchers from source citations in Google Scholar to the 
full-text content within the library’s own collection. Bowker’s objective 
and unbiased position in the marketplace gives librarians confidence that 
our link resolver is vendor-neutral and offers linking to the library’s 
resources, regardless of aggregator, publisher, subscription agent or ILS 
system.”

According to Horton, Ulrich’s Resource Linker is available to libraries 
with the most flexible pricing model of any link resolver currently in the 
marketplace, and can also be purchased at significant discounts for 
library consortia as well as any existing customers of ulrichsweb.com or 
the Ulrich’s Serials Analysis System, two other Bowker serials products 
for libraries. “This approach to pricing makes it affordable for libraries 
of all sizes to match their collections to a single service that best fits 
their budget and user communities’ needs,” said Horton.

About R.R. Bowker
Founded in 1872, R.R. Bowker is North America’s leading provider of 
bibliographic information, and is also the official agency for assigning 
ISBNs in the United States. The company’s flagship product, Books In 
Print®, is available on the Internet at www.booksinprint.com, on CD-ROM 
and in hardbound print format. Ulrich’s Periodicals Directory™ is 
available in CD-ROM and in hardbound print format and is accessible on the 
Internet at www.ulrichsweb.com. For more information, please visit 
www.ResourceLinker.com or call +44(0)1342 310450.