Hi
We are seeking a Stats graduate with excellent SAS programming for a
customer near London.
The delivery of detailed customer understanding through the effective use
of customer data analysis techniques to assist profitable management of
customers through improved retention, effective cross sell and cost to
serve.
Core Skills
• Minimum 1-2 years customer data analysis and SAS Programming
experience ( Can be in University Degree)
• Must have a minimum BSc or MSc / PhD in Statistics
• Proven utilization of data mining and statistical techniques
• Proven track record in the delivery of actionable customer
intelligence
• Highly Numerate
• Highly computer literate in Microsoft office and data mining
software
• Good data Interpretation skills
• Good communication and influencing skills
• Good planning skills
• Ability to work under pressure to tight deadlines
Key Accountabilities
• Deliver customer analysis which supports business decision making
and tactical delivery
• To provide Client business units with analytical input to support
the development of cogent customer strategy, marketing strategy and
product development
• Deliver against clear and cogent briefing process to support ad-
hoc analysis to meet the specific needs of the business
• Deploy the most appropriate data analysis techniques and tool sets
to deliver actionable customer intelligence in most efficient manner
• Work with Client business units to provide detailed and complete
understanding of the customer base
• Undertake analysis which quantifies marketing opportunities
• Utilisation of statistical models that aid understanding of
customer risk, value and behaviour
• Ensure effective use of model scores and flags in marketing
campaigns
• Provide input to Customer Insight Management for the
identification of data quality issues and data structure improvements
within the Customer Data Warehouse.
• Project manage the delivery of detailed analysis programmes
• Work with key agencies, affinity partners and other third parties
to support customer analysis requirements
Natalie Fforde
Curtis House
34 Third Ave
Hove
BN3 2PD
Tel: 01273 722366
Fax: 01273 325350
Mobile: 07769 700 222
Email: [log in to unmask]
www.fforde-management.com
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