Centre for Applied Social Surveys
Short Course
Pre-testing Survey Questionnaires
Supported by the ESRC
Pam Campanelli and Debbie Collins
19-21 April 2005
Royal Statistical Society, London
CASS is an ESRC Resource Centre hosted by the National Centre for Social
Research, the University of Southampton and the University of Surrey
Course Objectives
To introduce systematic empirical techniques used to test and improve
survey questionnaires; To provide hands on experience of using some of
those techniques and advice on applying these techniques in real
surveys.
Course Content
Review of questionnaire design principles Overview of traditional and
innovative ways for testing survey questions Expert review of draft
questionnaires Forms appraisals Interviewer forms Respondent debriefing
and vignettes Classical behaviour coding & sequence-based approaches
Cognitive interviewing and "3-step test interview"
Sampling and recruitment of test respondents Focus groups for question
testing Split-ballot experiments for question testing
Target Audience
The course is aimed at researchers who need to design and administer
survey questionnaires, especially those in the social, economic,
educational and medical sciences.
The Instructors
Pamela Campanelli is an independent Survey Methods Consultant and U.K.
Chartered Statistician with a background in psychology and statistics.
Previously, she was a Research Director at the Survey Methods Centre of
the National Centre for Social Research. Prior to joining the National
Centre, she was involved with surveys and survey methods projects at the
University of Michigan, the Center for Survey Methods Research at the
U.S. Bureau of the Census, and the UK Institute for Social and Economic
Research at the University of Essex. Her main interests and
publications are in the study of survey error and data quality issues,
with a special emphasis on questionnaire design, question testing
strategies, interviewing techniques, sampling and survey nonresponse.
She regularly teaches short courses in these subjects at the U.S. Joint
Program for Survey Methodology and the University of Michigan Summer
Institute, the Swiss Summer School, the University of Hong Kong, and the
University of Essex in the UK, as well as for various other institutions
and private businesses.
Debbie Collins is a Research Director in the National Centre for Social
Research's Survey Methods Unit, where she specialises in questionnaire
design and testing methods. Debbie has 10 years experience in the use of
cognitive question testing methods, working on a range of studies
including development of questions for the 2001 Census (whilst at ONS),
2000 British Crime Survey, Family Resources Survey and Supporting People
feasibility study. She provides training in cognitive interviewing
techniques to researchers and research interviewers both within and
outside the National Centre for Social Research.
Location:
The course will be held at The Royal Statistical Society, 12 Errol
Street, London EC1Y 8LX.
For further information please contact :
Jane Schofield
Southampton Statistical Sciences Research Institute Building 58
University of Southampton Highfield Southampton SO17 1BJ
Tel: 023 80 595376
E-mail: [log in to unmask]
--
Jane Schofield
Southampton Statistical Sciences Research Institute
University of Southampton
[log in to unmask]
Tel: +44 (0) 2380 595376
|