Lucrative lyric writing
(found, mostly)
Mike Brady to speak on lyric writing
at the Williamstown Literary Festival.
Brady will explain how song lyrics Œcan be
like a story condensed down
to the minimum of words.
In commercials you have to tell a story
in 30 seconds of words.
Radio is the theatre of the mind, the listener
creates the pictures in their own mind.¹
Brady worked as an insurance collector
in Williamstown for five years.
ŒI was collecting from one in three households,
and so I got to know nearly every nook
and cranny of the town,¹ he said.
He¹s created thousands of
radio and TV commercials,
including ŒLucky You¹re with AAMI¹,
ŒSPC Baked Beans and Spaghetti¹,
and ŒHard Yakka¹.
25 years ago his football song,
ŒUp There Cazaly¹, became
Australia¹s best-selling single,
till eclipsed more recently by his releasing
Joe Dolce's ŒShaddup Your Face¹.
Hear Mike Brady
Town Hall Supper Room, Saturday at 10.
Council Chamber, Sunday at 4 :
Alison Croggon and Helen Morse play readings.
Missed him. They were good -
also theatre of the mind.
But are they in the wrong line of business?
Max Richards
North Balwyn, Melbourne
Wednesday May 18, 2005
|