Apologies for cross posting…
Please find below details of the forthcoming training courses from the
ALPSP. If you have any queries or would like to make a booking please
contact Amanda Whiting at [log in to unmask]
Improving the Usability of your Online Services, London, Tuesday 4 October
2005 - www.alpsp.org/training/tIOS041005.htm
Journal Production, Surrey, Thursday 6 October 2005 -
www.alpsp.org/training/tJPP061005.htm
Introduction to Journals Promotion, London, Tuesday 8 November 2005 -
www.alpsp.org/training/tIJP03051105.htm
Journal Development, London, Tuesday 15 November 2005 -
www.alpsp.org/training/tJDV151105.htm
Book and Journal Publishing Contracts, London, Tuesday 22 November 2005 -
www.alpsp.org/training/tBJC221105.htm
Overviews
Improving the Usability of your Online Services, Central London, Tuesday 4
October 2005
Effective online services enable users to fulfil their goals with the
minimum of effort. This highly practical course provides non-technical staff
with an introduction to the issues, knowledge and skills they need to design
effective online interfaces, skills which they can use to make their own
organisation’s online services more successful. This course is suitable for
non-technical staff who are stakeholders in, have responsibility for, or
influence over, the online services offered by their organisations (e.g.
Product Managers, Publishers, Editors, Business Development Managers and
Marketing staff).
Please see www.alpsp.org/training/tIOS041005.htm for full programme details.
Journal Production, Old Woking, Surrey, Thursday 6 October 2005
This highly practical course, which will be held on site at Unwin Brothers
Ltd, addresses all aspects of the manufacturing of print journals. The
course will include an in-depth tour of the modern printing facilities.
Throughout, we will be concentrating on quality control as well as
communication and relationship building with printers. This course is
essential for those wishing to increase their understanding of manufacturing
processes and current developments in journal production.
Please see www.alpsp.org/training/tJPP061005.htm for full programme details.
Introduction to Journals Promotion, Central London, Tuesday 8 November 2005
This course is an introduction to the changing and challenging role of
promoting journals in today’s market. Expectations of Editorial Boards can
be high, and marketing staff need to be able to produce a plan, which is
impressive to editors, delivers results and is achievable. Delegates will
discuss a variety of promotional ideas in a changing market using the full
marketing toolkit and put them to the test by working on a case study. The
course is ideal for thise with new responsibility for marketing journals,
whether in a large publishing house or a small association. The contemporary
nature of the course also makes it an excellent refresher on best practice
in promoting journals today.
Please see www.alpsp.org/training/tIJP03051105.htm for full programme
details.
Journal Development, Central London, Tuesday 15 November 2005
This course goes beyond basic journal management to examine the strategy for
individual journals. Each journal has a market that supplies it with
articles and a market of customers and users. These markets change over time
and the journal needs to change and develop with them. This course includes
current issues which can affect strategic planning, looking at market trends
as a whole as well as each individual titles’ market and lifecycle. This is
an intermediate course for more experienced Managing Editors and other
equivalent editorial roles, who are responsible for the development of
journals.
Please see www.alpsp.org/training/tJDV151105.htm for full programme details.
Book and Journal Publishing Contracts, Central London, Tuesday 22 November
2005
A course to guide non-lawyer delegates through the complexities of
publishing contracts. It will enable them to evaluate contracts for
standard clauses, fair terms and conditions; learn to draft negotiated terms
appropriately; avoid legal pitfalls and consider the place of the contract
in the publishing relationship. This course is aimed at delegates who need
to understand, negotiate and draft publishing contracts.
Please see www.alpsp.org/training/tBJC221105.htm for full programme details.
Course Fees
Full day including lunch (ex VAT)
ALPSP members £290, SFEP individual members £325, Non-members £410
On behalf of ALPSP
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