Iain,
It's a couple of years old now, but the first DigiCULT Technology Watch
Report has a chapter on Customer Relationship Management, including case
studies and brief scenarios. The report can be found online at
http://www.digicult.info/downloads/twr2003_01_high.pdf (pp. 21-39.)
All good things,
Martin.
Martin Donnelly M.A. (Hons.) M.Sc.
Humanities Advanced Technology & Information Institute
University of Glasgow, Scotland
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]]On Behalf Of
> Watson Iain
> Sent: 22 June 2005 14:39
> To: [log in to unmask]
> Subject: customer relationship management
>
>
> Tyne and Wear Museums is in the process of considering implementing a new
> customer relationship management database. This will deal with
> everything from
> mailing lists for openings to managing contacts for publicity and
> information
> to tracking relationships with funders. I wonder if any
> colleagues in musuems
> have experience of implementing a CRM solution and if so which
> solution you
> have chosen and why?
>
> Iain
>
> Iain Watson
> Assistant Director
> Tyne and Wear Museums
> Discovery Museum
> Blandford Square
> Newcastle upon Tyne
> NE1 4JA
>
> T. 0191 2772276
> M. 07876 390980
> E. [log in to unmask]
> F. 0191 2302614
>
>
> Our mission is to help people determine their place in the world
> and define their identities, so enhancing their self-respect and
> their respect for others.
>
> Find out more at: www.twmuseums.org.uk
>
>
>
>
>
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