Here you are Paul.
Duncan
-----Original Message-----
From: Economics, business, and related subjects
[mailto:[log in to unmask]] On Behalf Of Paul Daniels
Sent: 09 October 2004 10:06
To: [log in to unmask]
Subject: Re: Brands
Sounds great
If you could send me the attachment thatd be superb
Many thanks and kind regards,
Paul Daniels
>From: Duncan Williamson <[log in to unmask]>
>Reply-To: "Economics, business, and related subjects"
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>Subject: Brands
>Date: Thu, 7 Oct 2004 07:57:20 +0100
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>FILETIME=[15BA10E0:01C4AC3B]
>
>Dear All,
>
>Marketing magazine has just (29 September) published an article on the UK's
>top 50 (most loved) brands and the top 50 (most hated).
>
>The research on which this was based involved 11,000 people filling in a
>form ON LINE. Surprised, then, that the top most loved brand was GOOGLE?
>
>Are you surprised that the most hated brand of all is DH Evans?
>
>How about the top sportswear brand: what do you think that is? Fast food?
>Mobile phone network?
>
>Get your class to carry out their own survey: saying which they like and
>you
>could even find out why.
>Compare their results with the Marketing article and discuss the
>differences
>they have found.
>
>The categories are:
>
>Top 50 most loved
>Top 50 most hated
>
>Top 5:
>
>Supermarket
>Appliance makers (fridges, washing machines ...)
>Football club
>Television channel
>Sportswear
>Newspaper
>Fashion retailer
>Department store
>High street shop
>Home retailer
>PC Manufacturer
>Mobile network
>Search engine
>Charity
>Airline
>Fast food
>Holiday firm
>Restaurant chain
>
>I have put a selection of the results into a spreadsheet file if anyone
>would care to write to me OFF LIST and I'll happily send it on. I have
>typed
>in these results.
>
>Top 10 most loved
>Top 10 most hated
>
>Top 5:
>
>Appliance makers (fridges, washing machines ...)
>Sportswear
>Mobile network
>Fast food
>
>Best wishes
>
>
>Duncan Williamson
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