Dear All,
Marketing magazine has just (29 September) published an article on the UK's
top 50 (most loved) brands and the top 50 (most hated).
The research on which this was based involved 11,000 people filling in a
form ON LINE. Surprised, then, that the top most loved brand was GOOGLE?
Are you surprised that the most hated brand of all is DH Evans?
How about the top sportswear brand: what do you think that is? Fast food?
Mobile phone network?
Get your class to carry out their own survey: saying which they like and you
could even find out why.
Compare their results with the Marketing article and discuss the differences
they have found.
The categories are:
Top 50 most loved
Top 50 most hated
Top 5:
Supermarket
Appliance makers (fridges, washing machines ...)
Football club
Television channel
Sportswear
Newspaper
Fashion retailer
Department store
High street shop
Home retailer
PC Manufacturer
Mobile network
Search engine
Charity
Airline
Fast food
Holiday firm
Restaurant chain
I have put a selection of the results into a spreadsheet file if anyone
would care to write to me OFF LIST and I'll happily send it on. I have typed
in these results.
Top 10 most loved
Top 10 most hated
Top 5:
Appliance makers (fridges, washing machines ...)
Sportswear
Mobile network
Fast food
Best wishes
Duncan Williamson
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