Dear All,

I would like to inform you that the 15th FQS Issue is now available
online. FQS 5(2) examines theories, methods, and empirical studies in
the field of qualitative market, media and opinion research. In addition
to the articles involving qualitative market, media and opinion
research, FQS 5(2) also contains, as always, selected single
contributions dealing with grounded theory, analyses of photographs,
usage of poems for qualitative research, and qualitative evaluation
methods for higher education. Subsequent articles explore the role
regional television plays in shaping regional identities, the
construction of sports narration, and pathways to treatment between
traditional and scientific medicine. 
Four articles are featured in FQS Debates: two submissions contribute to
the ongoing discussion in the FQS Debate on "Ethnography of the Career
Politics," the remaining two articles deal with "Qualitative Research
and Ethics." FQS Reviews includes review notes and review essays on
various themes, addressing for example the integration of qualitative
and quantitative research, metaphor analysis, and the construction of
masculinity in an Austrian right-wing party. Two texts are available
under FQS Conferences: one on a Methods Workshop, organized by the
Centre for Women's, Gender and Queer Studies at the University of
Hamburg, Germany, and another gives a summary of the British
Psychological Society Annual Conference, held in April 2004 in London,
UK. 

See below the table of contents. 
We wish hopefully stimulating readings and discussions!

Katja Mruck

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FQS 5(2) -- QUALITATIVE MARKET, MEDIA AND OPINION RESEARCH
http://www.qualitative-research.net/fqs/fqs-e/inhalt2-04-e.htm

Katja Mruck (Germany): Editorial: The Current FQS Issue on Qualitative
Market, Media and Opinion Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04mruck-e.htm

Andreas M. Marlovits (Germany), Thomas Kuehn (Germany/Brazil) & Katja
Mruck (Germany): The Exchange Between Academic and Applied Social
Research: The Current State of Qualitative Market, Media and Opinion
Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04hrsg-e.htm

Janice Bell (USA): The Yin and Yang of U.S. Image: Using Focus Groups to
Understand Anti-U.S. Attitudes in Italy
http://www.qualitative-research.net/fqs-texte/2-04/2-04bell-e.htm

Ursula Breitenfelder, Christoph Hofinger, Isabella Kaupa & Ruth Picker
(Austria): The Use of Focus Groups in the Process of Political Research
and Consultancy 
http://www.qualitative-research.net/fqs-texte/2-04/2-04breitenfelderetal-e.htm 

Monica Colombo (Italy): Theoretical Perspectives in Media-Communication
Research: From Linear to Discursive Models
http://www.qualitative-research.net/fqs-texte/2-04/2-04colombo-e.htm

Gloria Dahl (Germany): Qualitative Analysis of Films: Cultural Processes
in the Mirror of Film 
http://www.qualitative-research.net/fqs-texte/2-04/2-04dahl-d.htm

Nikhilesh Dholakia & Dong Zhang (USA): Online Qualitative Research in
the Age of E-Commerce: Data Sources and Approaches
http://www.qualitative-research.net/fqs-texte/2-04/2-04dholakiazhang-e.htm

Rainer Diaz-Bone (Germany): Milieu Models and Milieu Instruments in
Market Research 
http://www.qualitative-research.net/fqs-texte/2-04/2-04diazbone-e.htm

Dirk Frank & Peter Riedl (Germany): Theoretical Foundations of
Contemporary Qualitative Market Research--An Overview and an Integrative
Perspective
http://www.qualitative-research.net/fqs-texte/2-04/2-04frankriedl-e.htm

Werner Kaiser (Germany): The Importance of Qualitative Market Research
in Corporate Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04kaiser-e.htm

Monika Kritzmoeller (Germany): Theoria cum Praxi? The (In-)
Compatibility of Demands in Science and Business World 
http://www.qualitative-research.net/fqs-texte/2-04/2-04kritzmoeller-e.htm

Thomas Kuehn (Germany/Brazil): The Unexplored Potential of Qualitative
Market Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04kuehn-e.htm

Florian H. Mueller & Elisabeth Kals (Germany): Q-Sort Technique and
Q-Methodology--Innovative Methods for Examining Attitudes and Opinions 
http://www.qualitative-research.net/fqs-texte/2-04/2-04muellerkals-e.htm

Corinna Pelz, Annette Schmitt & Markus Meis (Germany): Knowledge Mapping
as a Tool for Analyzing Focus Groups and Presenting Their Results in
Market and Evaluation Research 
http://www.qualitative-research.net/fqs-texte/2-04/2-04pelzetal-e.htm

Michaela Pfadenhauer (Germany): How Do Trend Researchers Conduct
Research? The Production of Knowledge in a Controversial Field
http://www.qualitative-research.net/fqs-texte/2-04/2-04pfadenhauer-e.htm

Lubomir Popov (USA): The Market for Facility Programming: A Study of
Client Preferences and Decision-Making
http://www.qualitative-research.net/fqs-texte/2-04/2-04popov-e.htm

Margrit Schreier, Oezen Odag & Norbert Groeben (Germany): The Third Gulf
War: Perceived Credibility of the Media Coverage 
http://www.qualitative-research.net/fqs-texte/2-04/2-04schreieretal-e.htm

SINGLE CONTRIBUTIONS

Shoshana Berenzon Gorn & Emily Ito Sugiyama (Mexico): Between
Traditional and Scientific Medicine: A Research Strategy for the Study
of the Pathways to Treatment Followed by a Group of Mexican Patients
with Emotional Disorders
http://www.qualitative-research.net/fqs-texte/2-04/2-04berenzonito-e.htm

Stefanie Ernst (Germany): Applied Methodical Mixture? Group Discussions
and Paper & Pencil Interviews as a Preliminary Study in the Evaluation
of Higher Education 
http://www.qualitative-research.net/fqs-texte/2-04/2-04ernst-e.htm

Barney G. Glaser (USA) with the assistance of Judith Holton (Canada):
Remodeling Grounded Theory
http://www.qualitative-research.net/fqs-texte/2-04/2-04glaser-e.htm

A. Javier Izquierdo-Martín (Spain): "¿Sabes lo que te digo?": sobre las
secuencias de revelación de las bromas cámara oculta 
http://www.qualitative-research.net/fqs-texte/2-04/2-04izquierdo-s.htm

Carol L. Langer & Rich Furman (USA): Exploring Identity and
Assimilation: Research and Interpretive Poems
http://www.qualitative-research.net/fqs-texte/2-04/2-04langerfurman-e.htm

Dietmar Rost (Germany): The Making of the "Brandenburgers". A Case Study
of Regional Television and Its Efforts to Shape Regional Identity by
Using History 
http://www.qualitative-research.net/fqs-texte/2-04/2-04rost-e.htm

Martti Silvennoinen (Finland): The Many Levels of Sports Narration
http://www.qualitative-research.net/fqs-texte/2-04/2-04silvennoinen-e.htm 

FQS DEBATE: DOING SUCCESSFUL RESEARCH IN THE SOCIAL
SCIENCES--ETHNOGRAPHY OF THE CAREER POLITICS OF AN OCCUPATIONAL GROUP

Jo Reichertz (Germany): To the Top. Micropolitics of Career Planning of
Social Scientists 
http://www.qualitative-research.net/fqs-texte/2-04/2-04reichertz-e.htm

Sandra Beaufaÿs (Germany): Doing Science--Doing Gender. The Making and
the Unmaking of Scientists 
http://www.qualitative-research.net/fqs-texte/2-04/2-04beaufays-e.htm

FQS DEBATE: "QUALITATIVE RESEARCH AND ETHICS"

Wolff-Michael Roth (Canada): Qualitative Research and Ethics
http://www.qualitative-research.net/fqs-texte/2-04/2-04roth2-e.htm

Michelle K. McGinn & Sandra L. Bosacki (Canada): Research Ethics and
Practitioners: Concerns and Strategies for Novice Researchers Engaged in
Graduate Education
http://www.qualitative-research.net/fqs-texte/2-04/2-04mcginnbosacki-e.htm

FQS REVIEWS 

Nicole Burzan (Germany): Review Note, Christian Seipel & Peter Rieker
(2003). Integrative Sozialforschung. Konzepte und Methoden der
qualitativen und quantitativen empirischen Forschung [Integrative Social
Research. Concepts and Methods of Qualitative and Quantitative Research]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-burzan-e.htm

Rod Gerber (Australia): Review Note, Will van den Hoonaard (Ed.) (2002).
Walking the Tightrope: Ethical Issues for Qualitative Researchers
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-gerber-e.htm

Andreas Klaerner (Germany): Review Note, Oliver Geden (2004).
Maennlichkeitskonstruktionen in der Freiheitlichen Partei Oesterreichs.
Eine qualitativ-empirische Untersuchung [Constructions of Masculinity in
the Freedom Party of Austria: A Qualitative Research Study]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-klaerner-e.htm

Mike Steffen Schaefer (Germany): Review Note, Martin Endress (2002).
"Vertrauen" ["Trust"]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-schaefer-e.htm

Jan Schmidt (Germany): Review Note, Joachim R. Hoeflich (2003). Mensch,
Computer und Kommunikation. Theoretische Verortungen und empirische
Befunde [Man, Computer, Communication. Theoretical Positions and
Empirical Findings]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-schmidt-e.htm

Rudolf Schmitt (Germany): Argument is War, Love is a Journey, and
Qualitative Research Needs a Pair of Glasses. Review Essay, George
Lakoff & Mark Johnson (2003). Leben in Metaphern. Konstruktion und
Gebrauch von Sprachbildern (Translation of "Metaphors We Live By")
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-schmitt-e.htm

FQS CONFERENCES

Lisa Pfahl & Boris Traue (Germany): Conference Report, Lesarten
qualitativer Forschung - Methoden-Workshop [Readings of Qualitative
Research - Methods Workshop]
http://www.qualitative-research.net/fqs-texte/2-04/2-04tagung-pfahltraue-e.htm

Irina Roncaglia (UK): Conference Report, The BPS Annual Conference 2004 
http://www.qualitative-research.net/fqs-texte/2-04/2-04tagung-roncaglia-e.htm

INSIDE FQS

Katja Mruck, Stefan Gradmann & Guenter Mey (Germany): Open Access:
(Social) Sciences as Public Good
http://www.qualitative-research.net/fqs-texte/2-04/2-04mrucketal-e.htm

--
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/ Forum: Qualitative Social Research (ISSN 1438-5627)
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