Hi,
Presuming that its the SONY case study, we devised some questions on the
following:
(1) Is SONY market or product oriented?
(2) Explain the likely market position for the PS2 in 2004 (with reference
to the prod. life cycle)
(3) Consider the drawbacks of using stratified random sampling when
identifying an appropriate group to test market their products
(4) Analyse the use of test marketing as a method of collecting market
research data for SONY
(5) Analyse the effects a strong brand name has on the pricing policies on
SONY
Other questions were about TQM and training at SONY.
Hope this helps,
Regards, P W Daniels
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