HALF-PRICE OFFER FOR UTSG MEMBER INSTITUTIONS
£295 per person (normal price £595) quote reference UTSG2 when
booking. One day attendance also available at £195.
MARKETING AND MARKET RESEARCH FOR AIR TRANSPORT:
Theory and Practice
1st & 2nd December 2004
Transport Studies Group, University of Westminster
35 Marylebone Road, London
SEMINAR PROGRAMME
MARKETING - Wednesday 1st December (0900-1700)
AIRPORT MARKETING AND RESEARCHING POTENTIAL DEMAND
Bernard Lavelle, General Manager - Sales, London City Airport
CASE STUDIES IN ROUTE DEVELOPMENT
Rolf Ewald, Aviation Consultant (formerly Senior Analyst Market
Research/Marketing, Dusseldorf Airport)
THE IMPORTANCE OF SCHEDULING DECISIONS
Dr Nigel Dennis
AIRLINE ALLIANCE STRATEGIES
Speaker to be confirmed
THE IMPACT OF LOW-COST AIRLINES ON AIRPORTS
Dr Nigel Dennis
ASSESSING THE PROSPECTS FOR AIR CARGO
Gordon Bevan, Senior Consultant, Airport Strategy and Marketing
MARKET RESEARCH - Thursday 2nd December (0900-1630)
DESIGNING AN EFFECTIVE SURVEY OF AIR TRAVELLERS
Adrian Lawes, Director, Consumerdata Ltd and
Dr Andrew Cook
WORKSHOP: DEVELOPING AND USING A QUESTIONNAIRE
An interactive workshop based on a case-study questionnaire,
especially designed by air transport market research professionals to
facilitate an informative discussion of design principles and practice
Dr Andrew Cook and Adrian Lawes, Director, Consumerdata Ltd
HOW BAA USES ITS MARKET RESEARCH
Stan Maiden, Research Director, BAA
The COURSE FEES provide for morning and afternoon coffee/tea and lunch
each day. Also included is a VISIT TO A LONDON THEATRE SHOW on the
Wednesday evening, open to all delegates. Seminar lecture notes will
be provided on arrival.
We have a list of suggested hotels and budget accommodation with easy
access to the university (between £35 and £150 per night) for you to
make your own accommodation arrangements. Please contact Nigel Dennis,
e-mail: [log in to unmask] or fax/telephone for our hotel
information sheet or if you require any further details/assistance.
For further information, including the booking form, a copy of the
timetable and details of the presentations please visit our website:-
<http://www.westminster.ac.uk/transport/tsgshort.htm> or contact Nigel
Dennis (e-mail <[log in to unmask]>, tel 020 7911 5000 ex 3344, fax 020 7911
5057)
--
Transport Studies Group, University of Westminster,
35 Marylebone Road, London NW1 5LS.
E-mail: [log in to unmask]
Internet: http://www.wmin.ac.uk/transport/
Tel: +44 (0)20 7911 5000 extn 3104
Fax: +44 (0)20 7911 5057
This e-mail and its attachments are intended
for the above-named only and may be confidential.
If they have come to you in error you must not
copy or show them to anyone, nor should you take
any action based on them, other than to notify the
error by replying to the sender.
|