-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]] On
Behalf Of Kathryn King
Sent: 05 November 2004 16:28
To: [log in to unmask] '
Subject: Strategic Management for Tourism Communities - New Book from
Channel View Publications

STRATEGIC MANAGEMENT FOR
TOURISM COMMUNITIES
Bridging the Gaps

Peter E. Murphy  (La Trobe University )and Ann E. Murphy (La Trobe
University)

Key Features
- Combines principal functions of business management and stakeholder
analysis
- Develops a model of collaborative decision making
- A practical tool to help communities develop and maintain tourism
- Suitable for researchers, professionals, post-graduate students and
final year undergraduates.

Strategic planning within a community framework is essential for tourism
to reach its potential.  This book combines the four principal functions
of business management and stakeholder analysis to develop a model of
collaborative decision making.  This model offers a template for
communities to understand and make the most of their tourism resources.

Contents:
SECTION ONE - Prologue - Setting the Scene 1. Definitions, Theory and
Practice; 2. Key Business Management Functions SECTION TWO - Key
Business Management Functions in Tourism 3. Planning; 4. Organising; 5.
Leadership; 6. Controlling SECTION THREE - Tourism Community
Stakeholders 7. Customers; 8. Industry; 9. Residents; 10. Government
SECTION FOUR - A New Paradigm 11. Working Together; 12. Bridging Tourism
Gaps Epilogue /References

Peter Murphy is Foundation Professor and Head of the School of Tourism
and Hospitality, La Trobe University, Melbourne, Australia. He  has over
30 years experience as a tourism researcher, professor and consultant. 
He has received the Association of American Geographers' Roy Wolfe Award
for contributions to tourism research (1992) and was elected to the
International Academy for the Study of Tourism (1995).
Ann Murphy, AICP, PhD Candidate, Law, University of Melbourne, has
worked as a tourism planner in B.C. and the Florida Keys.  She oversaw a
Keys-wide survey of residents' attitudes towards tourism and her
planning contributions were recognised by a resolution of the City of
Marathon Council (2000).

Aspect of Tourism 16
August 2004                                     234 x 156mm        456 
pp
ISBN 1-873150-84-9              GBP59.95/ USD99.95/ CAND129.95
ISBN 1-873150-83-0              GBP24.95/ USD44.95/ CAND59.95

This book (and all Channel View Publications books) can be ordered via
our secure, fully searchable website www.channelviewpublications.com. 
This offers 20% discount to any address in the world, plus shipping
(airmail where appropriate). Alternatively, it can be ordered through
any bookshop, or in case of difficulty contact the publisher for further
details of how to order.
--
Kathryn King
Marketing Manager
Multilingual Matters
Frankfurt Lodge, Clevedon Hall
Victoria Road
Clevedon, England BS21 7HH

Tel +44 (0) 1275 876519
Fax + 44 (0) 1275 871673
email: [log in to unmask]