Apologies for cross-posting
MARKETING FOR SUCCESS - A ONE-DAY WORKSHOP ON EVALUATION AND MARKETING.
Monday June 14th 2004, University Of Strathclyde Graduate School of
Business, GLASGOW
ICLG(S) are delighted to present a workshop on evaluation and marketing of
information services in the business environment, delivered by one of the
most respected trainers in our profession, Lawraine Wood.
Aim
The aim of this workshop is to give participants an overview of the business
environment and of the importance of knowing the value of their contribution
to the business. It will refresh their thinking on the why, what and how of
evaluation. It will review the principles of marketing a service
organisation, allowing them an opportunity to apply those principles,
through activities, to their own services.
Objectives
At the end of the workshop, participants will have:
* Had an opportunity to review their environment, and the
opportunities and threats that are presented to them as Business Information
Manager
* Reviewed their own customer needs and expectations, and their
success in meeting them
* Considered some methods for evaluating their services
* Distinguished between marketing practices for goods and services,
and articulated the role of marketing in managing a library or information
service
* Have considered their own skills in relation to increasing their
personal effectiveness
* Examined strategies for promoting their services and expertise
About The Tutor
Principal of Lawraine Wood Associates, an Information Management training
and consultancy business. Most recently, a trainer and tutor with 8 years'
experience in a variety of learning environments. A Chartered Librarian
having eighteen years' practical experience working in, and latterly
managing, libraries and information units. A professional who has promoted
the skills development of librarians and students through involvement in
professional development committees, writing in the professional press and
by designing and delivering training events. Also, consultant to the
specialist Information Recruitment agency, Sue Hill Recruitment and
Services.
Draft Programme
09.30 Welcome, introduction and objectives
09.45 Review of the current situation - Trends in the world of commerce
and industry. The place of information services in the company. Tutor
presentation.
10.00 How are we doing? - Are we meeting customer needs? Considering the
importance of evaluation; examining possible measures. Presentation,
discussion and exercise
11.00 Tea
11.15 Using feedback information for planning a marketing strategy.
Strategies for increasing visibility. Exercise/discussion.
12.30 Lunch
13.30 What is marketing and why should we do it? Marketing as a process.
Why marketing a service is different to marketing a product. Tutor
13.45 Critical success factors. What is your product? How do you know
that your service is worth shouting about? What do we mean by "good"
service? Are you a good ambassador for your service? Group Activity.
14.45 Are you taken seriously? Questionnaire.
15.00 Tea
15.15 Promotional methods. Choosing a theme. Making decisions about
suitable methods of delivery. What is the "cost" of your service to your
customers? Group Activity.
16.15 Review and action plan
PLACES ARE LIMITED TO: 12
FEES:
All delegates: £120 plus VAT
(The fee includes hospitality, including a buffet lunch).
HOW TO BOOK:
To ensure a place on the course, please print out the form below and enclose
with a cheque made payable to "Industrial And Commercial Libraries Group"
and send to;
Scott McGowan, Business Information Service, Graduate School of Business,
University of Strathclyde,199 Cathedral Street, Glasgow G4 0QU
Tel: 0141 553 6026
Email: [log in to unmask]
Alternatively the ICLG(S) can invoice you should you prefer.
Please contact Scott to provisionally book a place, although provisional
bookings not including payment will only be held open for 7 days.
BOOKING FORM:
I would like to book a confirmed place on
MARKETING FOR SUCCESS
Monday June 14th 2004, GLASGOW
Title: ____________ First name: _________________
Surname: ____________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Email address: ________________________________
Tel___________________ Fax: __________________
Are you a CILIP member? YES __ NO __
CILIP membership no: __________________________
Dietary/special requirements (sensory or physical)
___________________________________________
PAYMENT OF FEE:
Option 1: __ Please send an invoice
(your payment will be due within 30 days of the invoice date).
Please give invoice name and address if different from above:
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
Option 2:
I enclose a cheque (payable to Industrial And Commercial Libraries Group)
for £_______________
Please tick here if you require a receipt: __
PLEASE NOTE: cancellations received on the day will incur the full fee.
If a cancellation is received in the seven working days prior to the event,
50% of the fee will be due.
ICLG(S) is a branch of CILIP. CILIP keeps any personal information you
supply for the purpose for which you have provided it. It is not passed to
other organisations unless this is made explicit when you supply it or if we
are legally required to do so. However the Institute may from time to time
wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the
need arise.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Scott McGowan
Industrial And Commercial Libraries Group (Scotland)
Assistant Information Officer
University Of Strathclyde
Graduate School Of Business
199 Cathedral Street
GLASGOW
G4 0QU
Tel: 0141 553 6026
Email: [log in to unmask]
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