COMPETITIVE INTELLIGENCE SKILLS FOR LIBRARY AND INFORMATION PROFESSIONALS
23 MARCH 2004, BIRMINGHAM
 
Competitive Intelligence (CI) is increasingly seen as a distinct business management discipline, which provides an input into a whole range of decision-making processes. There are significant opportunities for mainstream library and information professionals who are ambitious enough to move beyond the traditional passive role of library and information units to a service more focussed on, and driven by, business outcomes.

During the workshop participants will gain an overview of the key issues in effective CI provision through formal presentations, group discussion and syndicate exercises. 

BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
* an awareness of the state of the art in CI and the business frameworks which it 
   supports

* used the Internet creatively to address specific CI issues
* considered the importance of non-published sources in CI
* explored the relationship between library and information staff and CI
* looked at legal and ethical issues

WHO WILL BENEFIT FROM ATTENDING?
Those who wish to understand the boundaries and tools and techniques of CI.  It will also be of interest to whose who have attended the "Subject guide to the Internet: Company Information" workshop and now wish to explore how traditional library research can be developed in wider context.

WORKSHOP LEADER: Terry Kendrick
Terry originally trained as a librarian and worked in the profession for over ten years. He is now a trainer, writer and consultant, specialising in marketing planning with an understanding of current library issues.

PREVIOUS PARTICIPANTS FEEDBACK:
"Very clear, enthusiastic and knowledgeable"

PLACES ARE LIMITED TO:  20

PROGRAMME

9.00    Registration and coffee

9.30    Welcome and introduction

9.40    Competitive Intelligence (CI): state of the art

10.15   The use of information sources in CI
* CI and the business frameworks it supports
* Using published sources for CI

10.45   Coffee

11.00   Using the Internet for CI
Syndicate exercise

12.30   Lunch

1.30    Creative ways to use the Internet in CI
        Syndicate exercise

3.00      Unpublished sources of CI         

3.45    Tea 

4.00    Making sense of it all for business benefit

4.30    A review of software for CI

4.45    Staying within the law and good ethics

5.00    Organisational issues for library and information units

5.30    Close

FEES:
CILIP personal members: £165 plus VAT (£28.88) £193.88
CILIP institutional members: £200 plus VAT (£35) £235
Non-members: £230 plus VAT (£40.25) £270.25

HOW TO BOOK:

TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE


TO PROVISIONALLY BOOK A PLACE: 
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, visit our web pages at http://www.cilip.org.uk/training_events/cilip_courses/ c40622.html or email [log in to unmask]

(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)

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23 MARCH 2004, BIRMINGHAM

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CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available.

CILIP, The Chartered Institute of Library & Information Professionals

Registered Charity no. 313014

Message sent by:

Iona Khan
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE

Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]