*************apologies for cross-posting*************
There are places available on this course which is being held in our London
training suite. For more information or to make a booking, please follow the
link below or call the training team on 020 7251 5522.
Competitive Intelligence
Speaker: Chris West
Dates: 11 Jun, 16 Nov
Competitive intelligence is the process by which companies inform themselves
about every aspect of the competitive environment in which they operate and
the resources, activities and performance of the rivals they currently
compete with, or could compete with in the future. No commercial battle can
be fought without intelligence on your competitors and the accuracy and
timeliness of the intelligence will have a determining influence on the
outcome of the engagement.
This one day course is designed to provide insight into the value
competitive intelligence programs have in class leading companies in the US
and Europe. Emphasis will be given to specific examples in sales and
marketing where competitive intelligence was successfully used to support
tactical and strategic decision-making.
Course fee: GBP295 + VAT (GBP346.63)
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr706
Amy Millis
Training Administrator
email: [log in to unmask]
tel.: 020 7251 5522
UK TFPL Ltd 17-18 Britton Street, LONDON, EC1M 5TL
Tel + 44 (0)20 7251 5522 Fax + 44 (0)20 7251 8318
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