1. Design and Copywriting for Marketing 08 September 2004
2. What Makes Effective Online Services? 29 September 2004
SEE BELOW:
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1. Design and Copywriting for Marketing Register online at: http://www.alpsp.org/training/tDCM080904.htm
08 September 2004, The King's Fund, 11-13 Cavendish Square, London W1G 0AN
Course Tutors
Andrew Giaquinto, Art Director, Institute of Physics Publishing
Keith Silver, Product Development Manager, Elsevier
Course Overview
Design and copywriting are crucial elements in any marketing project, but whereas it is often possible to find a course on either element, the real strength lies in understanding how they interact so that you are able to produce publicity materials with visual impact which also deliver the key marketing messages as effectively as possible.
Course Focus
a.. Design or copywriting - which comes first?
b.. Design for marketing - readability, structure, impact
c.. Delivering the marketing messages and generating responses
d.. Copywriting for visual impact
e.. Branding in design and copywriting
f.. Briefing a designer
Who should attend?
Marketing professionals who have responsibility for the design/production of marketing materials. The course is suitable both for those new to marketing and those with experience but who are looking to refresh their understanding and use of design in marketing communications.
2. What Makes Effective Online Services? Register online at: http://www.alpsp.org/training/tEOS280904.htm
28 September 2004 The King's Fund, 11-13 Cavendish Square, London W1
Course Tutors
Martin Kelly, Senior Project Manager, IoP Publishing Ltd
Lucy Power, Ingenta
Course Overview
For an online interface to be effective, it must be easy to use, work well and meet customer needs. This highly practical course will provide non-technical staff with an introduction to the issues, knowledge and skills they need to make effective online interfaces, skills which they can use to make their own organisation's online services more successful.
Course Focus
a.. Identification of the different forms of online interfaces, e.g. websites, email and FTP
b.. Examination of the importance and key principles of good design, user behaviour and its relevance to design process
c.. Delegates will be given a simple toolkit for interface design which will include methods of testing and evaluation
d.. Real-life examples and practical projects throughout the day to reinforce the issues being discussed
Who should attend?
This course is suitable for non-technical staff with responsibility for, interest in, or influence over, the online services offered by their organisations (e.g. Product Managers, Publishers, Editors, Business Development Managers and Marketing staff).
Course Fees for both courses Full day including lunch (ex VAT)
ALPSP members £280, SFEP individual members £315, Non-members £395Course Fees Full day including lunch (ex VAT)
ALPSP members £280, SFEP individual members £315, Non-members £395
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Debbie Stoddart Freelance Marketing
On behalf of ALPSP
E-mail: [log in to unmask]
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