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Electronic Publishing Strategy
02 March 2004 Level 2 Course code: EPS0304
Course tutors: Mary Waltham, Publishing Consultant
John Haynes, Head of Business Development, Institute of Physics Publishing
The King's Fund, 11-13 Cavendish Square, London W1G 0AN (map)
Booking Form
Course Overview
This course focuses on the central strategic questions of relevance to publishers of electronic journals and other products. Participants have the opportunity to analyse current trends, and to review the key issues that drive online strategy. The wide range of different business models now in place are outlined and critiqued from a publisher's perspective. By the end of the course participants will understand their options for electronic publication. While the emphasis is on journals, other media are integrated and included as appropriate to the delegates' needs.
Course Focus
a.. What is happening in electronic publishing? An overview of current trends world-wide, including access and pricing models
b.. Factors to consider in determining your electronic strategy: Why are you publishing electronically? What are you selling, to whom and how? What do your customers want? How much are you prepared to pay for your online presence? What is your linking strategy?
c.. Case study: online strategy and development plan for a learned society publisher
d.. Developing your strategy for building online business relationships
e.. Options - your main strategic choices
Who should attend?
This course is designed for Journal Publishers with at least 2 years' experience, who have responsibility for their publications' financial contribution and who are interested in developing their electronic journal strategy.
Course Fees
Full day including lunch (ex VAT)
ALPSP members £280, SFEP freelance members £315, Non-members £395
To register online: www.alpsp.org/training/tEPS020304
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