But those ads DID identify that HIV/AIDS was a new life-threatening danger
that everyone needed to be aware of -it wasn't just someone else's problem
in some distant country.
With no Rx then available it was a certain death sentence.
(And the campaign enabled the reference in the public media (by
politicians!) to condoms - previously reckoned as too obscene to discuss in
public- or to take into schools when discussing family planning. Though the
occasional packet always happened to be lurking in one's pocket).
Fleur
----- Original Message -----
From: "Adrian Midgley" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Sunday, November 21, 2004 9:17 PM
Subject: powerful adverts?
> According to the Telegraph and the Washington Times, parts of both of
which I
> read today (don't ask)
>
> "Powerful anti-AIDS advertisements introduced by the Margaret Thatcher
> government during the 1980s featured tombstones with the slogan: "Don't
die
> of ignorance." Those ads were credited with helping to stop the spread of
the
> virus."
>
> Exact same words.
>
> Am I alone in remembering these as being essentially ignored, and largely
> mystifying in the way they failed to actually deliver any real
information?
>
> I do recall they were not well-received at the time.
>
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