To those organising Archive Awareness Campaign Events
The BBC Who Do You Think You Are? series on celebrity family histories is
consistently achieving higher viewing figures than reality TV programmes
like Wife Swap.
To make the most of the opportunities which the series has afforded us, we
need hard evidence to show influencers and funders what a difference the
link to the series, through the Archive Awareness Campaign, has made.
Last year we know that 41% of people who came to an event had never visited
an archive before. It would great to beat that figure this year but how will
know?
Please do not forget the power and importance of EVALUATION. The Archive
Awareness Campaign team has developed an evaluation form for those attending
events and one for contributors so that we can consistently gather evidence
to help our cause. They are both easily downloadable from
http://www.archiveawareness.com/contributors/gettingstarted/toolkits.html.
Please use them.
You don't need to worry about assessing the forms filled in at your events -
just send them straight to us and we can do the analysis for you. You will
be sent a copy of the full evaluation report in February 2005.
With thanks
Katie
Katie Norgrove
Policy and Development Officer
The National Council on Archives
c/o The National Archives
Ruskin Avenue
Kew, Richmond
Surrey TW9 4DU
Tel: 020 8392 5376
Fax: 020 8392 5295
Mobile: 07760 463052
www.archiveawareness.com
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