Dear All
We are looking for UK based volunteers to complete an online questionnaire
as part of a European research project into Kansei Engineering. The
questionnare can be found at the following address
http://cpn.paris.ensam.fr/questions/QuestionnaireGB.html
** One lucky (UK) volunteer will receive a £50 book token **
Kansei is a methodology that attempts to incorporate consumer emotion into
product design. The collection of consumer opinion is central to Kansei.
As part of our Kansei study we have been applying Kansei techniques to the
design of footwear, so the questionnaire begins with a few questions
relating to your shoe purchasing habits.
However the main purpose of this questionnaire is to gather data on
consumer responses to design styles in a more general sense, not applied to
one specific product. As part of the questionnaire you are shown a set
of “Atmospheres”. Each Atmosphere consists of a collage of images that
complement each other in colour, style and design. We would like to know
what overall style/feeling you think each atmosphere conveys and your
reaction to it.
Clicking on the Send Questionnaire button at the end of the questionnaire
will send your responses. All responses will be much appreciated.
The questionnaire is not designed to be saved, and ideally should be
completed in one go. However if this isn’t possible please send part and
then send the remainder at a later date, please include your e-mail address
on each occasion so that the parts can be linked.
If you would like any further information on this questionnaire or on
Kansei Engineering please contact me at the e-mail address shown at the
bottom of this e-mail.
Carolyn van Lottum
Industrial Statistics Research Unit
Stephenson Group
University of Newcastle upon Tyne
E-mail: [log in to unmask]
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