Hi,
I hope someone can help me!
We are doing some research where we need to do a conjoint analysis and a
Brand Price Trade Off and then combine the results to add additional
insight.
Normally when I have conducted BPTO I have used the highest ranks approach
but in order to combine both studies (conjoint and BPTO results) I will need
to create regression based results in order to calculate utilities which can
then be combined.
Please could anyone help me in how I create the BPTO results using
regression or provide a better approach for combining the two.
Thank you very much
Alison
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