CALL FOR CONTRIBUTIONS
HANDBOOK ON PLS (Partial Least Squares) AND MARKETING
SPRINGER PUBLISHER
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Handbook Editors:
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VINCENZO ESPOSITO VINZI
Dipartimento di Matematica e Statistica
Universita' degli Studi di Napoli "Federico II" - Italy
e-mail: [log in to unmask]
WYNNE W. CHIN
C.T. Bauer College of Business
University of Houston, Texas - USA
e-mail: [log in to unmask]
JOERG HENSELER
Nijmegen School of Management
Radboud Universiteit Nijmegen - The Netherlands
e-mail: [log in to unmask]
HUIWEN WANG
School of Economic Management
Beijing University of Aeronautics and Astronautics - P. R. China
e-mail: [log in to unmask]
Objectives:
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The Handbook on PLS (Partial Least Squares) & Marketing shall represent a
comprehensive overview of PLS methods with specific reference to their use
in Marketing and with a discussion on the directions of current research
and perspectives. The Handbook shall cover the broad area of PLS Methods
from Regression to Structural Equation Modeling, from methods to
applications, from software to interpretation of results. Each chapter
shall focus on statistical methodology but also on selected applications
from real world problems that highlight the usefulness of PLS Methods in
Marketing and its feasibility to different situations.
The Editors envision the Handbook to possibly include the following three
logical sections:
- Methods (with recent developments and extensions)
- Applications (applied examples in Marketing and related areas)
- Tutorials (pedagogical contributions on key aspects of PLS analysis)
Deadlines for submitting contributions:
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Authors who wish to propose and contribute a chapter in the Handbook need
to meet and present their proposed contributions during the PLS'05
Conference (Barcelona, Spain, September 7-9, 2005).
In fact, during PLS'05, ad hoc sessions will be organised in order to help
the Handbook Editors in selecting the contributions and ensure the
necessary interacting of authors. All details on the PLS'05 Conference,
including the deadlines and instructions for submitting proposals of
contributions, are available on the Conference web site:
http://www.pls05.upc.edu/.
When submitting an abstract to PLS'05, please mention whether you wish it
to be considered for the Handbook on PLS & Marketing. In such a case, the
contents of the paper must be specifically related to PLS & Marketing. All
papers will undergo a rigorous peer review process to ensure the high
quality of the Handbook contents.
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