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> ----------
> From: Aspects of academic research & teaching within Media on
> behalf of Michael Pickering
> Reply To: Michael Pickering
> Sent: Thursday, June 24, 2004 9:46 AM
> To: [log in to unmask]
> Subject: New Book
>
> NEW FROM SAGE PUBLICATIONS
> CREATIVITY, COMMUNICATION AND
> CULTURAL VALUE
> Keith Negus Goldsmiths College, University of London and Michael Pickering
> Loughborough University
>
> 'There have been few critical engagements with the concept of creativity
> in
> recent years. The authors provide an important contribution in drawing
> attention to what is arguably at the heart of much of what we most value
> in
> culture'- Douglas Kellner, University of California, Los Angeles.
>
> 'In this important book, Keith Negus and Michael Pickering challenge
> commonplace assumptions about creativity and casual invocations of genius.
> They give comfort neither to popular wisdom nor to academic convention.
> Drawing on the work of philosophers, sociologists, political theorists and
> economists, as well as artists, musicians and novelists, they raise
> profound questions about the very ideas which sustain our understanding of
> art and culture' - Professor John Street, University ofEast Anglia
>
> 'It's all too rare to read a cultural studies book that offers any real
> originality. This one achieves this, not only by addressing debates and
> sources neglected in the field, but also by traversing high and low
> culture, and all points between' - Dave Hesmondhalgh, The Open University
>
> Creativity is a key issue in debates about the media and cultural
> industries, the arts and cultural policy, education and individual
> development. It is also a much misused term, employed to gloss over or
> dress up manipulative advertising, shady financial accounting, and the
> corporate management of employees. Its meaning has become blurred, its
> value dissipated.
>
> Negus and Pickering challenge such misuse by providing a clear and
> compelling way of understanding creativity as integral to human
> communication and central to the attribution of cultural value.
>
> Their book achieves a number of bold aims:
>
> · It proposes an approach that can comprehend creativity as both
> ordinary and exceptional
> · It focuses on creativity as a radical way of rethinking key
> concepts in the study of culture, including convention, innovation,
> tradition, and experience.
> · It argues for a renewed engagement with neglected questions of
> exceptionality and genius.
>
> This book will be useful for students in a wide range of disciplines in
> the
> human and social sciences, and to the general reader who is interested in
> issues concerned with creativity and culture.
>
>
> Contents
> Creation / Experience / Industry / Convention / Tradition / Division /
> Genius
>
> May 2004 192 pages
> Cloth (0-7619-7075-4) Price £60.00
> Paper (0-7619-7076-2) Price £18.99
> TO REQUEST AN INSPECTION COPY VISIT
> www.sagepub.co.uk/inspectioncopy
>
>
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