*******apologies for cross-posting******
If you want to stay ahead in the game, these three courses are essential to
your strategy.
These courses will help you communicate your critical messages, know the
competitive environment in which your organisation thrives and help you
approach each challenge in a new and innovative light - so which aspects do
you want to focus on? Read on to find out more about these courses.
For more information or to book your place just follow the links or call the
training team on 020 7251 5522
Compelling communications: radical communications techniques for information
professionals
Speakers: Godfrey York & Adrian Dale
Date: 12 Nov
In this fast moving world of information overload, grabbing and holding your
audience's attention is critical to getting your message across. For the
information professional, this is particularly important. You know what
it's like; you have critical messages to be heard but as the world becomes
more information focused, it has been difficult for your professional
message to shine out from amidst the rest. This one day workshop will
introduce you to leading edge communications techniques which will help you
achieve real impact as you speak and write - ensuring that your message is
the one that stands out.
Fee: £295 + VAT
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr643
Competitive intelligence: an introduction to the black arts of studying
competitors
Speaker: Chris West
Date:16 November
Competitive intelligence is the process by which companies inform themselves
about every aspect of the competitive environment in which they operate and
the resources, activities and performance of the rivals they currently
compete with, or could compete with in the future. No commercial battle can
be fought without intelligence on your competitors and the accuracy and
timeliness of the intelligence will have a determining influence on the
outcome of the engagement.
This one day course is designed to provide insight into the value
competitive intelligence programs have in class leading companies in the US
and Europe. Emphasis will be given to specific examples in sales and
marketing where competitive intelligence was successfully used to support
tactical and strategic decision-making.
Fee: £295 + VAT
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr706
Creativity, innovation and thinking outside the box
Speaker: Emmet Hayes
Date: 19 November
The aim of this course is to improve attendee's ability to 'Think Outside
the Box', to give them an improved ability to Create new ideas about almost
any situation or problem, and to be more Innovative. It can help them do
existing things better, and to do better things. It will show how easily
anyone can create many new ideas, in fact the problem will soon become that
you have too many great ideas! The course will also cover the important
aspect of choosing the optimum solution. It will also show how to create
multiple solutions for seemingly 'impossible' problems.
This is a very proactive class, with breakout sessions, and several hands-on
exercises to reinforce the material. It is thought provoking, fun, and for
many, will forever change their approach to problems and situations.
Fee: £295 + VAT
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=TR725
Amy Millis
Training Administrator
email: [log in to unmask]
tel.: 020 7251 5522
TFPL Ltd 17-18 Britton Street, London, EC1M 5TL
Tel + 44 (0)20 7251 5522 Fax + 44 (0)20 7251 8318
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