Apologies for cross posting…
Dear colleague,
A reminder that the following ALPSP Technical Update will be taking
place next week and that there are still places available. Please
contact Lesley Ogg at [log in to unmask] for further information and
bookings.
This event is aimed at non-technical management and staff who need to
make decisions about technology use. This update will enable you to
market more effectively, increase traffic to your website, increase your
customer conversion rate and understand customer behaviour, without
breaking the bank. Details are as follows:
Tools for more effective marketing
Thursday 18 November 2004, BSG House, 226-236 City Road, London, EC1V
2TT
Chair: Alastair Dryburgh, Independent Consultant
Overview
Online has transformed the ways in which you can deliver your content –
what can it do for the ways you market it? This technology update will
provide practical examples of effective online marketing:
* How to market more effectively using email without becoming a
spammer
* How to increase the traffic and number of click-through
visitors to your website
* How to analyse the flow of visitors through your site to
improve the user experience and increase sales
* How to increase the conversion rate of visitors to customers
Programme
0930 Registration and coffee
1000 Introduction from the Chair - Alastair Dryburgh, Independent
Consultant
1010 What the Internet is, and what it isn't The benefits and pitfalls
of email marketing, and how to get the best response by integrating on
and offline marketing - Michael Guyatt, e-Marketing Manager, Emerald
Group Publishing
1035 Why you need to collect data on the digital information seeking
behaviour, and how to do it The key metrics, and how to identify the
implications - David Nicholas, Director, CIBER, School of Informatics,
City University
1105 Coffee
1125 Improving ROI on online publishing activities through
cost-effective user behaviour analysis - John Woods, Director, Site
Intelligence.
1150 The benefits multi-linking Digital Object Identifiers (DOI's) can
bring to a small publishing business – Debra Curtis, CEO and Managing
Director, Snapshots International
1245 Future requirements / developments - Panel discussion
1310 Buffet lunch
Each speaker will present their own experiences but also suggest simple
first steps for smaller organisations with limited budgets.
Fees including lunch (excl VAT):
ALPSP members: £95, Academic rate: £110, SFEP individual members: £145,
Non-members: £180
Register on-line at: <http://www.alpsp.org/form/u181104frm.htm>
http://www.alpsp.org/form/u181104frm.htm
For further information please contact Lesley Ogg, Events Coordinator,
[log in to unmask], Tel: 01245 260571
Many thanks
Laura Cox
Managing Director
Frontline Global Marketing Services Ltd
4 Richmond Road
Towcester
NN12 6EX
Tel: +44 (0) 1327 359298
Fax: +44 (0) 20 8043 0310
Web: <http://www.frontlinegms.com> www.frontlinegms.com
Email: <mailto:[log in to unmask]> [log in to unmask]
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