Apologies for cross posting…
ALPSP Technology Updates:
Tools for more effective marketing: Electronic Customer Relationship
Management
Thursday 18 November 2004, BSG House, 226-236 City Road, London, EC1V
2TT
Chair: Alastair Dryburgh, Independent Consultant
Overview
Online has transformed the ways in which you can deliver your content –
what can it do for the ways you market it? This technology update will
provide practical examples of effective online marketing:
* How to market more effectively using email without becoming a
spammer
* How to analyse the flow of visitors through your site to
improve the user experience and increase sales
* How to bring more search traffic to your website
Programme
0930 Registration and coffee
1000 Introduction from the Chair - Alastair Dryburgh,
Independent Consultant
1010 What the Internet is, and what it isn't The benefits
and pitfalls of email marketing, and how to get the best response by
integrating on and offline marketing - Michael Guyatt, e-Marketing
Manager, Emerald Group Publishing
1035 Why you need to collect data on the digital information
seeking behaviour, and how to do it The key metrics, and how to
identify the implications - David Nicholas, Director, CIBER, School of
Informatics, City University
1105 Coffee
1125 Improving ROI on online publishing activities through
cost-effective user behaviour analysis - John Woods, Director, Site
Intelligence.
1150 The benefits multi-linking Digital Object Identifiers
(DOI's) can bring to a small publishing business – Debra Curtis, CEO and
Managing Director, Snapshots International
1245 Future requirements / developments - Panel discussion
1310 Buffet lunch
Each speaker will present their own experiences but also suggest simple
first steps for smaller organisations with limited budgets.
Who should attend
The updates are designed for middle and senior management whose primary
focus may not be in technical areas but who need to make decisions
regarding the implementation of technology.
Fees including lunch (excl VAT):
ALPSP members: £95, Academic rate: £110, SFEP individual members: £145,
Non-members: £180
Register on-line at: http://www.alpsp.org/form/u181104frm.htm
For further information please contact Lesley Ogg, Events Coordinator,
[log in to unmask], Tel: 01245 260571
Many thanks
Laura Cox
(For ALPSP)
Managing Director
Frontline Global Marketing Services Ltd
4 Richmond Road
Towcester
NN12 6EX
Web: <http://www.frontlinegms.com> www.frontlinegms.com
Email: <mailto:[log in to unmask]> [log in to unmask]
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