<snip>
National Archives beefs up its online marketing
The National Archives in Kew has appointed its first Head of Online
Services and Strategic Marketing to capitalise on its cutting-edge digital
services and to increase its profile as the world's leading digital
archive. James Strachan, who has been active in online marketing in the
commercial sector since 1995, intends to banish ideas of dusty archives and
put The National Archives in the forefront of people's minds as a pioneer
in online services.
</snip>
Whenever some ignorant media commentator in the wider world uses the lazy
cliche of "dusty archives" to contrast with today's modern zingy world of
electronic access to everything, we all cringe, but then shrug our shoulders
and say "What can you expect eh?".
But I really don't expect to see the National Archives falling into that
same trap. Please, TNA, don't start slipping down the museum road of being
embarrased about your core activity because marketing something else is so
much more exciting.
Yours, more in sorrow than in anger
Richard
=========================
Richard Taylor BA MArAd RMSA
Collections Access Manager
National Railway Museum
Leeman Road
YORK YO26 4XJ
Tel: +44 (0)1904 686289
Fax: +44 (0)1904 611112
Email: [log in to unmask]
=========================
-----Original Message-----
From: Mary Wills [mailto:[log in to unmask]]
Sent: Tuesday, July 20, 2004 9:10 AM
To: [log in to unmask]
Subject: National Archives beefs up online marketing
The National Archives in Kew has appointed its first Head of Online
Services and Strategic Marketing to capitalise on its cutting-edge digital
services and to increase its profile as the world's leading digital
archive. The press release below gives the details.
If you would like further information or digital images please do not
hesitate to contact me.
Best wishes,
Siobhan Wakely
Press and publicity office
The National Archives
020 83925277
This new position was created as part of a restructuring plan which will
ensure a seamless delivery of digital and traditional paper records and
take advantage of new and emerging technology.
Strachan, has nine years' digital publishing experience with Philips,
Chambers, Encyclopaedia Britannica and the video mobile operator '3'. He
was MD of Britannica's European Office in 1998-1999 when the Encyclopaedia
was being released online, and most recently was Director of Media Products
at 3, responsible for building content services for new-generation mobile
phones.
'It's a privilege to be able to help build The National Archives into the
world's leading digital archive' he said. 'My goal is to produce a service
that is simple to use, of consistently high quality and permanently
accessible to all. It should be the tool you instantly think of for
historical research'.
Sarah Tyacke, Chief Executive of The National Archives, said:
'The National Archives has already moved into a new era of digital
technology. Our catalogue of over nine million documents is available
online, we have created an award-winning digital archive and we have
recently launched a re-vamped user-friendly website. James will help us to
make people aware of our innovation in this area so that they recognise us
as the leader in our field'.
NOTES TO EDITORS:
* The National Archives, Kew, www.nationalarchives.gov.uk has one of the
largest archival collections in the world, spanning 1000 years of British
history, from Domesday Book to newly released government papers. The free
museum and research rooms in Kew, west London, are open to the public 6
days a week.
* For press enquiries please contact The National Archives Press Office on
020 8392 5277 or e-mail [log in to unmask]
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