IFLA SATELLITE PRE-CONFERENCE 2004
"The virtual customer: a new paradigm for improving customer relations in libraries and information services".
São Paulo, Brasil, 18-20 August 2004
Call for Papers
Sponsored by :
Management and Marketing Section / IFLA
Universidade de São Paulo, Brasil
Université de Montreal, Canada
The International Federation of Library Associations and Institutions (IFLA) and its Management and Marketing Section, in collaboration with the Library and Information Science Department of the School of Communications and Arts, University of São Paulo, and the collaboration of the School of
Library and Information Science of the Université de Montréal, are organizing a pre-conference and satellite meeting in São Paulo (Brazil) from August 18 to 20, 2004. This is held in conjunction with the IFLA annual conference, which takes place in Buenos Aires (Argentina), the following week.
THEME AND OBJECTIVES
The theme of this meeting will be the «virtual customer» and its implication for libraries and information services. The objectives of this colloquium are to:
* Bring together practitioners, researchers and educators in library and information science, as well as in other fields (marketing for example) in order to exchange information and ideas about the virtual customer as they apply to the management of libraries and other information services;
* Share international experiences focusing on various approaches to the virtual customer in the inf
ormation environment;
* Identify and discuss best research strategies, methods and techniques in these fields;
* Contribute to the organization of study groups on virtual customer relationship among Latin-Ameri
can information professionals.
TOPICS FOR PAPERS
* Virtual customer relationship in the information environment: theoretical, practical and technolo
gical implications;
* Managing the interaction with customers in a technology environment;
* The inclusion of web-based technologies in marketing programs for customer relationship;
* Using technologies to create virtual products / services;
* Reaching the non-user with technologies;
* Staff and personnel training / education for the virtual customer;
* Market research and the virtual customer: realities, possibilities, experiences etc.
HOW TO SUBMIT A PROPOSAL
Interested persons are invited to submit a proposal for a paper and presentation of about 30 minute
s on the topics listed above.
Languages accepted
Portuguese, Spanish, French and English are the four official languages of the colloquium and propo
sals can be submitted in either language. The proposal should be not more that 1000 words long (2 p
ages), be submitted in electronic format, and be accompanied by the curriculum vitae of the author(
s).
Proposal should be sent to
Réjean Savard, Ph.D.
EBSI, Université de Montréal
Case postale 6128 Succursale Centre-ville
Montréal H3C 3J7, Canada
By e-mail : [log in to unmask]
Proposal evaluation
Evaluation of the proposals will be based on their scientific quality (pertinence, theoretical base, methodology, originality) and on the competencies of the candidate(s) based on his/her past realizations (quality/quantity of his/her publications/communications, importance, relation with the
theme of the colloquium, professional experience etc.).
The following schedule will be applied:
30 November 2003: Deadline to submit proposals
15 January 2004: Notification of acceptance and dissemination of the program
30 May 2004: Deadline for authors to submit the final papers
SCIENTIFIC COMMITTEE
* Sueli Angélica do Amaral, Universidade de Brasília, (Brasil)
* Yawo Assigbley, Association of African Universities, (Ghana)
* Roberto Cagnolli, Universidad de Buenos Aires, (Argentina)
* Peter Hegedüs, Hungarian Patent Office, (Hungary)
* Jacques Hellemans, Université Libre de Bruxelles (Belgium)
* Hans-Chrisoph Hobhom, University of Applied Sciences (Germany)
* Àngels Massisimo, Universitat de Barcelona (Spain)
* Jean-Michel Salaün, École Nationale Supérieure des Sciences de l’information et des Bibliothèques (France)
* Natalia Santucci, Biblioteca Nationale di Roma (Italy)
* Réjean Savard, Univ. de Montréal, (Canada)
* Waldomiro Vergueiro, Universidade de São Paulo, (Brasil)
* Sheila Webber, University of Sheffield, (United Kingdom)
For more information about the venue of the colloquium:
Profa. Dra. Sueli Mara S.P. Ferreira
Depto. de Biblioteconomia e Documentação
Escola de Comunicações e Artes
Universidade de São Paulo
Av. Prof. Lúcio Martins Rodrigues, 443
05508-900 São Paulo - SP - BRASIL
Tel.: +(55)(11)3091-4076 Fax : +(55)(11)3091-4325
e-mail: [log in to unmask]
www.eca.usp.br/iflamkt
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Sheila Webber, Lecturer, Department of Information Studies, University of Sheffield, Western Bank, Sheffield S10 2TN, UK.
Email [log in to unmask]
Tel. (0044) 0114 222 2641
Fax 0114 278 0300
The Information Literacy Place: http://dis.shef.ac.uk/literacy/
... and now the Weblog! http://ciquest.shef.ac.uk/infolit/
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