WIN A COPY OF 'FACTOR FOUR'
Earthscan Publications have 100 copies of one of our best selling book, FACTOR FOUR, to give way to anyone subscribing to our monthly e-newsletter. To enter simply email [log in to unmask] with the word 'subscribe' in the subject line, or subscribe on our website: http://www.earthscan.co.uk/home.htm#signup
FACTOR FOUR: DOUBLE WEALTH, HALVING RESOURCE USE
L Hunter Lovins, Ernst von Weizsäcker and Amory B Lovins
http://www.earthscan.co.uk/asp/bookdetails.asp?key=1700
'This book should make you spit with rage at the mainstream engineers, scientists, economists and politicians who still stand between us and achievement of a genuinely sustainable future for all the Earth's people. As Factor Four so cogently demonstrates, most of the technological solutions to our problems are there for the taking right now'
Jonathon Porritt, Forum for the Future
The message of this book is novel, simple and exciting: novel because it heralds a new direction for technological progress; simple because it offers a straightforward quantitative formula for it; and exciting because it is profitable. The message is also radical it could change the future.
The book contains a wealth of examples of revolutionising productivity, in the use of energy, from hypercars to low-energy beef; materials, from sub-surface drip irrigation to electronic books; and transport, from video conferencing to CyberTran demonstrating how much more could be generated from much less, today. It explains how markets can be organised and taxes re-based to eliminate perverse incentives and reward efficiency, so wealth can grow while consumption does not.
The benefits are enormous: profits will increase, pollution and waste will decrease and the quality of life will improve. Moreover, the benefits will be shared: progress will no longer depend on making ever fewer people more productive. Instead, more people and fewer resources can be employed. While for many developing countries the efficiency revolution may offer the only realistic chance of prosperity within a reasonable time span.
The practical promise held out in this book is huge, but it is up to each of us, as well as to businesses and governments, to take it.
For more information visit: http://www.earthscan.co.uk/asp/bookdetails.asp?key=1700
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