The games console market provides an excellent example of an oligopolistic
market in action.
We've put together a new free case study that describes key aspects of the
structure and operation of this market from a largely economic point of
view. The case study covers:
- A brief history of the industry
- Background on the size, growth and structure of the market
- An overview of the key console products
- Details of important recent competitive developments in the market
- Consideration of issues such as pricing strategy, product life cycles,
vertical integration and the supply chain, economies of scale
- Detailed analysis of how key economic concepts can be applied to the
industry
You can download this case study by clicking below. Please note, you will
need a recent version of the free Acrobat Reader programme to be able to
view the resource. The file size of the case study is 563k.
http://www.tutor2u.net/themes/gamesconsole.asp
Best wishes
Jim
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