----- Original Message -----
From: "Jane Schofield" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Friday, January 17, 2003 10:21 AM
Subject: Short Course - UK
Centre for Applied Social Surveys
Short Course
Web Survey Design
Supported by the ESRC
Mick Couper
17-18 March 2003
Royal Statistical Society, London
CASS is an ESRC Resource Centre hosted by
the National Centre for Social Research, the University of
Southampton and
the University of Surrey
Course Objectives:
To expose participants to issues in designing effective Web
surveys. To provide information on the design features and
tools available to the researcher in developing Web surveys.
Participants should not expect to implement their own surveys
based on this course, but will learn how to specify
requirements and design details to those who will do the
implementation.
Course Content:
The course will focus on the design of Web survey instruments
and procedures, based on theories of human-computer
interaction, interface design, and research on self-administered
questionnaires and computer assisted interviewing. The course
will begin with a review of Web or Internet surveys in the
general context of sources of survey error (sampling, coverage,
nonresponse, measurement error, and costs). The course will
then discuss different approaches to Web survey design (e.g.,
static versus interactive) and discuss various design
approaches for developing effective Web surveys. The course
will draw on empirical results from experiments on alternative
design approaches as well as practical experience in the design
and implementation of Web surveys. The course will not
focus on the technical aspects of Web survey implementation,
such as hardware, software or programming.
Target Audience:
The course is aimed at researchers who are conducting Web
surveys, or plan to do so. It assumes a background in survey
research, but no prior knowledge of Web surveys. Knowledge
of Web hardware or software is not required.
Course Materials:
Participants will receive written course notes.
The Instructors:
Mick Couper is a Senior Associate Research Scientist in the
Survey Research Center at the Institute for Social Research,
and an Adjunct Associate Professor in the Department of
Sociology. He is also a Research Associate Professor in the
Joint Program in Survey Methodology at the University of
Maryland. He received a Ph.D. in sociology from Rhodes
University, an M.A.in applied social research from the
University of Michigan and an M.Soc.Sc. from the University
of Cape Town. His current research interests include survey
nonresponse, design and implementation of survey data
collection, effects of technology on the survey process, and
computer-assisted interviewing, including both interviewer-
administered (CATI and CAPI)
and self-administered methods (Web, e-mail, audio-CASI,
etc.). He is a leading
expert on the design and implementation of Web surveys.
Fee:
£300 (includes course materials, lunches and morning and
afternoon tea). Because of ESRC support, a number of bursaries
are available which reduce the fee to £65 - applicants must be
full-time students, UK academic staff or ESRC-funded
researchers.
Location:
The course will be held at the Royal Statistical Society, 12 Errol
Street, London EC1Y 8LX. Telephone 020 7638 8998.
Duration:
The course will begin with registration at 10.00 a.m. on
Monday, 17th March and end at 4.30 p.m. on Tuesday, 18th
March 2003.
For further details contact:
Jane Schofield
Department of Social Statistics
University of Southampton
Building 58
Highfield
Southampton SO17 1BJ
Tel: 02380 593048
E-mail: [log in to unmask]
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