We have 3 members of staff interested in attending this event - please
send me the appropriate booking form if there are still places left.
Thank you.
Quoting Clare Boucher <[log in to unmask]>:
> MARKETING –GIVES YOUR LIBRARY WINGS!
> -a workshop with Antony Brewerton
>
> APOLOGIES FOR CROSS-POSTING
>
> -a UC&R Wales Event
>
> -at North East Wales Institute, Wrexham
>
> -on 1 April 2003, 10.30 – 16.00
>
>
>
>
> Do you think marketing is all about selling something to someone
> who doesn’t really want it?
>
> Do you think PR is for the likes of politicians and pop stars
> but not for you?
>
> Well think again.
>
> During his workshop, Antony Brewerton will explore why we all
> need to be involved in marketing the Library, its services and
> ultimately ourselves. He will consider the theories behind
> marketing and lead a workshop exercise to help you discover what
> effective and efficient marketing strategies can work for you …
> and give your library wings!
>
>
>
>
>
> ANTONY BREWERTON
>
> Antony is Subject Team Leader (Arts, Social Sciences & Health
> Care) at Oxford Brookes University Library. He was previously
> at the University of Reading where (amongst other things) he co-
> ordinated Library PR and compiled the Library’s successful entry
> in the LA/TC Farris Publicity and Marketing Awards. He has
> written and lectured on the image of librarians/the marketing of
> library services and was the Library Association’s National
> Academic Co-ordinator for the last National Libraries Week.
> Most importantly, he is the Convenor of the Oxford Brookes
> University Library Marketing Group, the Group that has just won
> the CILIP: Chartered Institute of Library and Information
> Professionals/Emerald Public Relations and Publicity Award for
> a “promotional campaign with a budget under £500” for its
> imaginative Inspiration Campaign
>
> For further details and a booking form, please contact:
>
> Clare Boucher
> UC&R Wales
> Library & Information Centre
> University of Wales
> Singleton Park
> SWANSEA
> SA2 8PP
>
> email: [log in to unmask]
>
> Tel. 01792 295040
>
Wendy Fiander
Assistant Director Learning Resources (Development and Warrington)
Chester College of Higher Education
Telephone: (01244) 375444 ext 3307 or 4386
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