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You will find information below on a forthcoming training course from ALPSP. To book for this course please contact Lesley Ogg on 01245 260571, fax: 01245 260935, or email [log in to unmask]
Design for Marketing - an introduction
Monday 29 September 2003 (09.30-17.00)
Course Director: Andrew Giaquinto, Institute of Physics Publishing
Design is a crucial element in any marketing project. Whether you are doing the design yourself or using a designer, you need to understand the principles involved.
· What works and what doesn't?
· Design for impact and design for readability
· Working with colour
· What can you do yourself and what should you ask a designer to do?
· How do you brief a designer and keep to that brief?
· Project management, scheduling and cost implications
· Working with your printer
· Branding
Who should attend:
This is a workshop for marketing professionals who have responsibility for design of marketing materials, but have little design experience or training.
Further details can be found at : http://www.alpsp.org/tDM290903.htm
ALPSP training courses are tailored to meet the requirements of both the academic and the professional publishing market. All courses are held at the Kings Fund, 11-13 Cavendish Square, London.
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Debbie Stoddart
Email: [log in to unmask]
Telephone:+44 (0)1780 757005
Fax: +44 (0) 1780 762057
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