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MASTERFOODS (A Division of Mars UK Ltd)
JOB TITLE: Market Intelligence Analyst(Fixed Term Contract)
REPORTS TO: UK Market Intelligence Manager
LOCATION: Preferably Slough, Berks but Waltham, Leics is possible
REMUNERATION: Details on Application
PURPOSE:
To maximise return on investment in Retail Audit though managing the UK Retail Audit data quality, systems solution and analytical tools and models and using these together with other data sources to deliver strategic insight into the UK market and influence business investment decisions.
JOB CONTENT:
Masterfoods is a major player in the UK snackfood, food and petfood markets. To be successful, Masterfoods needs to understand what the consumer wants. This involves answering questions such as what are consumers buying today, how are they buying, where are they buying, etc. These questions are usually answered by analysing retail audit data, which is a survey of what retailers have sold, but there are many other data sources that can be used.
The Market Intelligence team is responsible for ensuring that Masterfoods gets the most value from the data that it purchases. A vacancy has now arisen within this team. This is a relatively unusual role, in that it has a very technical focus, but also the opportunity to be business facing, potentially working with senior managers in the market. The role will have the following responsibilities.
• The Job Holder will be the focus of expertise in Retail Audit in the UK. S/he will have a detailed technical understanding of all aspects of the data, including sampling & projections, validation, processing and quality control, therefore understanding limitations & weaknesses, and able to identify issues and work with the supplier to correct these. When the supplier offers new services or upgrades to the current service, the job holder will be manage all technical aspects of specification and implementation.
• S/he will also be the expert in all of the analytical tools and techniques applicable to retail audit data, and in addition to maintaining these, will provide support and training to a variety of users in Sales, Marketing & Finance. The job holder should also be proactive in developing and implementing new tools, techniques and models to give deeper insight into the market.
• The Job Holder must also understand and utilise the full range of additional data sources available and use their judgement in how to bring these together to generate meaningful insight.
• S/he will help to shape investment decisions by forecasting market growth and Masterfoods share, and interpreting long-term trends to highlight issues and opportunities.
The role will be a FIXED TERM CONTRACT of 12 months. Although the role is based at Masterfoods, the successful applicant will be employed by a THIRD PARTY.
EXPERIENCE & QUALIFICATIONS:
We anticipate that the role will be most suitable for someone with a degree or higher in Statistics or a related discipline such as Economics/Econometrics, etc, coupled with strong IT skills.
It is essential that applicants can demonstrate the following.
• A statistical approach to solving problems.
• Experience with statistical techniques, especially Sampling Methods, Time Series Forecasting & Multivariate Regression.
• Experience with designing, building & using spreadsheets and databases.
• The ability to communicate highly technical issues to non-technical audiences.
Applicants will be at an advantage if they can demonstrate the following.
• The ability to see the big picture whilst focussing on the technical details.
• Experience of interpreting economic, demographic, weather and other relevant trends.
APPLICATION PROCESS:
To apply, please send your CV with covering letter to [log in to unmask] The closing date for applications is 5th September.
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