Hello
I have a scenario where we have 15 different statements relating to a
product.
We would like to create a trade off type analysis whereby the end result
gives a ranking of the 15 different statements in order of preference.
Creating a paired comparison test would require almost 100 different
combinations to be tested ( = very bored respondents).
Does anyone know of a method whereby I can create a design where 3 different
comparisons are made at a time
For example
A vs B vs C
A vs C vs D
Apart from doing this by trial and error and by hand in Excel I am stuck....
I would appreciate any guidance anyone can give me on this.
Kind Regards
Natalie
Natalie Tarry
Analytical Specialist
Millward Brown Warwick
Telephone +44 (0) 1926 826294
email: [log in to unmask]
> -----Original Message-----
>
====================================================
This email is confidential and intended solely for the use of the
individual or organisation to whom it is addressed. Any opinions or
advice presented are solely those of the author and do not necessarily
represent those of the Millward Brown Group of Companies. If you are
not the intended recipient of this email, you should not copy, modify,
distribute or take any action in reliance on it. If you have received
this email in error please notify the sender and delete this email
from your system. Although this email has been checked for viruses
and other defects, no responsibility can be accepted for any loss or
damage arising from its receipt or use.
====================================================
|