ROYAL STATISTICAL SOCIETY
EDINBURGH LOCAL GROUP MEETING
Tuesday 14 January 2003, 6pm in the International Centre for
Mathematical Sciences, 14 India Street, Edinburgh.
(http://www.ma.hw.ac.uk/icms/)
Refreshments will be available from 5.30pm.
Dougy Watt and Lynne Young, Royal Bank of Scotland
The Application of Statistics to Marketing at the Royal Bank of Scotland
For a statistician working within the retail-banking environment of the
Royal Bank of Scotland the wealth of data available on our customers is one
of our main resources. The main skill required of our analysts is not in the
design of experiments or collection of data, but rather in developing
innovative approaches to extract knowledge and understanding from the data
that we hold. This talk is aimed at giving an insight into the variety of
areas in which statistical methodology is currently being applied within RBS
Retail Marketing.
RSS Edinburgh Local Group: http://www.bioss.ac.uk/rss/
Non-members welcome. Please forward this email to any other parties who
may find such a meeting of interest, but are not members of this list.
Thanks.
Dave Signorini
Chair, Edinburgh Local Group
(http://www.bioss.ac.uk/rss/)
Tel: +44 7974 958 445
email: [log in to unmask]
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