Hugh McClintock
Institute of Urban Planning
School of the Built Environment
University Park
Nottingham
(GB-) NG7 2RD
tel. +44 115 951 4875
fax. +44 115 951 3159
>>> Hugh Mcclintock 25 November 2003 >>>
The Promotion and Marketing of Cycling
One-day Conference, Nottingham University,
Wednesday 31 March 2004
organised by
Hugh McClintock,
Institute of Urban Planning, School of the Built Environment, Nottingham University
Phillip Darnton, National Cycling Strategy Board and Bicycle Association
Tony Russell, CTC
in cooperation with:-
Department for Transport,
National Cycling Strategy Board
English Regions Cycling Development Team
Sustrans
Institute of Urban Planning, School of the Built Environment
Nottingham University
Tel. (0115) 951 4875, email: [log in to unmask]
and Tony Russell, CTC,
tel. (0117) 925 6115, email: [log in to unmask]
Conference aims:
* To explain the key principles of Marketing, illustrated with examples from cycling and general consumer markets.
* To highlight, with specific examples, how these principles can be practically applied by Local Authorities, the private sector, environmental organisations and user groups
* To discuss, and learn from, good practice of what has been done to promote cycling, and point out some common pitfalls and barriers in effective communications.
* To give guidelines, and equip participants with specific tools to encourage and enable them to mount promotional schemes more effectively in their local communities.
* To provide a networking opportunity for those involved as transport professionals, including those involved in travel plans, and to discuss and share practical and relevant marketing ideas in partnership with other groups, including cycle users and other non-governmental groups.
The Conference will be of interest to:
* Local authority and other public sector staff at senior and other levels working in transport planning in general as well as cycling in particular, and in other areas of transport, recreation and tourism, including TravelWise® officers, Travel Plan Co-ordinators and sustainable transport officers
* Company travel plan/staff travel coordinators
* Local authority members
* Transport, recreation and tourism consultants
* Cycling, other transport, and other environmental campaigners
* Cycle hire and other business groups involved in the promotion of cycling and tourism
Speakers include:
* Philip Darnton, National Cycling Strategy Board
* Shirley Acreman, Sustrans
* Peter Andrew, Life Cycle, Bristol
* Andy Shrimpton, "Cycle Heaven", York
* Dan Johnson, City of York Council
* Anna Trafford, London Cycling Campaign
More details available from:-
* Hugh McClintock, Organiser, tel. (0115) 951 4875,
email: [log in to unmask]
* or Emma Clews, Conference Secretary, tel. (0115) 951 4132, fax. (0115) 951 3159,
email: [log in to unmask]
Institute of Urban Planning, School of the Built Environment,
University Park, Nottingham, NG7 2RD
Cost:
* £135.00 per person including a buffet lunch and tea or coffee, with a limited number of places available at a concessionary rate of £25.00 for representatives of voluntary groups.
Hugh McClintock
Institute of Urban Planning
School of the Built Environment
University Park
Nottingham
(GB-) NG7 2RD
tel. +44 115 951 4875
fax. +44 115 951 3159
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