For more information or to make a booking, please follow the link below or
call the training team on 020 7251 5522.
13 June, 24 November
Successfully marketing your information service: intermediate programme
Speaker: Ruth Sanderson
Location: London
When you think 'Nike', you think quality running shoes - it leaps into your
mind. So how can you achieve similar results with your Information Centre
brand? This one-day course goes more in depth into the various ways you can
successfully market your Information Service. The principles of consumer
goods marketing can be applied very effectively in the modern Information
Centre and can transform its impact and the perception of its services.
Fee: £295.00 + VAT (£346.63)
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr536
<http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr536>
Related course:
31 October
Branding and marketing your information service: foundation programme
Speaker: Ruth Sanderson
Location: London
This one-day course provides an introduction to the concepts of Branding and
Marketing an Information Service, with some practical tips to get you
started. Just think if Coca Cola's brand is valued at $69.64 billion this
year and Starbucks brand value has increased 12% in the last year, which
isn't bad for a cup of coffee, what could this stuff do for you? This one
day course explores why brands and marketing are important to the long term
success of your information service and will help you achieve clarity on
your intangible service and how to communicate this to others.
Fee: £295.00 + VAT (£346.63)
http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr453
<http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=tr453>
Laura King
Training Manager
email: [log in to unmask]
web: http://www.tfpl.com <http://www.tfpl.com>
UK TFPL Ltd 17-18 Britton Street, LONDON, EC1M 5TL
Tel + 44 (0)20 7251 5522 Fax + 44 (0)20 7251 8318
USA TFPL Inc, email: [log in to unmask]
Tel +1 212 269 4666 Fax +1 212 269 2777
AutoInfoAudit – to view TFPL’s free information management assessment tool go to: http://www.tfpl.com/advice/aiaform.cfm
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