Sorry to bother you again Richard but if you do a search for Value Range
Marketing, on the ground that value pricing is a marketing tool not a
pricing tool, you'll see loads of sites. Loads of sites to do with
selling houses in the States, too.
Duncan Williamson
-----Original Message-----
From: Economics, business, and related subjects
[mailto:[log in to unmask]] On Behalf Of Richard
Young
Sent: 29 November 2002 18:15
To: [log in to unmask]
Subject: What is "Range pricing" as a pricing strategy?
Calling all Biz Boffs :)
As I slavishly work my way through the OCR syllabus I am perplexed by
the
term range pricing as a potential pricing strategy: I quote: "Pricing
approaches which might be adopted: creaming (skimming); cost plus;
competitive; destroyer pricing; contribution pricing; range pricing."
None of my many books contains the term and a web search on the phrase
rang
pricing throws up some very unhelpful text that helpfully suggest the
maximum and minimum price a firm can charge for its product!. The
maximum
price is given by consumers willingness to pay for a given quantity?
while
the minimum price covers costs - possibly on variable in the short run?
Am I
a million miles out?
Regards
Richard Young
AST Teacher of Business Studies, Economics & ICT
Deputy Head of VI Form - Year 12
Wood Green School
Woodstock Road
Witney OX28 1DX
Tel 01993 702355
Fax 01993 774961
www.woodgreen.oxon.sch.uk
BECTa/Guardian Secondary School Web Site of the Year 2001
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